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Meet Orange, the Enterprise Digital Assets Management and Remote Collaboration Platform That Helps You Find Anything and Everything

SAN FRANCISCO, CA / ACCESSWIRE / January 1, 2022 / At the start of 2021, the video gaming industry was predicted to reach $179.7 billion in revenue - more than the global movie industry ($100 billion) and the North American sports industry ($75 billion) combined. Only 4 months into 2021, the video gaming industry shattered these expectations. By April, the industry was worth over $300 billion, with $200 billion of this representing direct revenue. And there's reason to believe that this boom is here to stay, as gamers find solace in the social interaction that social gaming brings to a post-pandemic world.

Game developers felt a different version of the effects of the pandemic. Studios had to develop games remotely, even though they were not fully prepared for remote collaboration. This in turn led to delays in production, as developers struggled to collaborate on highly complex projects remotely.

Revolutionizing remote collaboration for teams

Few people understand this pain like Ada Liu Hendren, CEO and founder of ShareCreators. After spending 3 years as art manager of a Nasdaq-listed company, Ada suffered first-hand the inefficiencies of collaboration in game development. In fact, she highlights the biggest problems she (and others) faced - finding the correct digital files, or versions under the pressure of impending game releases.

She was frustrated with not having an efficient solution that reduced the time spent searching for files or versions and allowed more time for design. Transferring digital assets (when employees changed jobs, for example) was a struggle and would only be possible through a complex product like P4V, commonly used in the game industry. A simple file name change would require downloading, renaming, and then re-uploading the file. Day-to-day management and backing up thousands of digital assets on old, slow systems was an unpleasant task that could not be avoided. This was especially as failure to back up files properly could cause significant financial losses for the business.

And Ada wasn't alone in her frustration. Research shows that companies lost 63 valuable days per employee to a lack of a functioning digital asset management platform annually.

This is why ShareCreators was built - to help remote teams collaborate more efficiently through Orange, a powerful enterprise resource management platform that helps organizations maximize the accessibility of their digital assets.

Artificial Intelligence meets file management

The powerful AI-powered platform features shared team folders that allow users find all files easily. Because Artificial Intelligence determines the content of each file, users can search for file colour, name, tags, and other attributes. These powerful search capabilities are not just limited to internal files, but also to imported stock photos, URLs, Google drive content, Dropbox files and even P4V files.


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