Meet the Monster EV Stock That Continues to Soar

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There's no denying Tesla has been the centerpiece of the electric vehicle (EV) revolution to date. And rightfully so. It didn't just bring EVs into the mainstream. It made them cool. Patient shareholders have been well rewarded for riding out the stock's extreme volatility too.

As time marches on, other EV players are entering the fray, providing new options to investors who fear Tesla stock's most rewarding days are in the rearview mirror.

Case in point: Rivian Automotive (NASDAQ: RIVN). Shares are up more than 40% from their November low despite sector-wide lethargy during this stretch. What gives? And more importantly, might Rivian stock continue to soar?

Rivian isn't just on a roll -- it's accelerating too

This bullishness hasn't always been in place, for the record. Although well up for the past few weeks, Rivian's share price is still down more than 90% from its late-2021 peak hit shortly after the company's initial public offering (IPO).

Just put the move in the proper context. The IPO came in the middle of the COVID-19 pandemic at a time when bored investors were highly receptive to any reasonably bullish story. As was the case with plenty of other tickers, reality eventually brought this one back to earth.

The post-IPO volatility seems to have run its full course. And the EV company itself has continued to expand its production capacity while simultaneously bolstering its marketing efforts. Last year's total production of 49,476 vehicles and delivery of 51,579 EVs were both record-breaking. Fourth-quarter deliveries of 14,183 units are the company's second-highest quarterly number ever. The supply chain hiccup feared in October is clearly no longer a threat.

Rivian's revenue is likely to explode in 2026, as new production facilities come online.
Data source: StockAnalysis.com. Chart by author.

But can the still-unprofitable company continue this pace of growth at a time when consumer interest in EVs is waning so much that even the deeper-pocketed "majors" of the automotive world are reining in their EV ambitions?

It can. Here's why.

This EV maker offers more of what consumers actually want ... and need

At first blush, it looks like just another EV maker that isn't Tesla. And that's not an unfair assessment.

Rivian is doing things differently from Tesla, though, making its lineup more marketable.

Chief among these strategic differences is the fact that Rivian is making the kinds of vehicles consumers want: pickup trucks and SUVs. And not in the odd shape of Tesla's Cybertruck, which has been panned for its unusual futuristic look. With the exception of its vertically slitted headlights, many consumers would be unable to readily distinguish between a Rivian-made vehicle and a truck or SUV manufactured by a major car company.