Medifast to Report Q1 Earnings: What Investors Should Expect

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Medifast, Inc. MED is likely to register a decrease in both top and bottom lines when it reports first-quarter 2025 earnings on April 28, after market close. The Zacks Consensus Estimate for first-quarter revenues is pegged at $119.9 million, which indicates a 31.4% decline from the year-ago quarter’s reported figure.

Although the consensus mark for first-quarter bottom line has narrowed by 13 cents in the past 30 days to a loss of 7 cents, the projection indicates deterioration from 66 cents reported in the year-ago quarter. (Find the latest EPS estimates and surprises on Zacks Earnings Calendar.)

MED delivered a trailing four-quarter earnings surprise of 152.6%, on average. In the last reported quarter, the company surpassed the Zacks Consensus Estimate by a margin of 137%.

MEDIFAST INC Price, Consensus and EPS Surprise

MEDIFAST INC price-consensus-eps-surprise-chart | MEDIFAST INC Quote

Key Factors to Note Before MED’s Upcoming Earnings Release

Medifast continues to face a difficult macroeconomic environment, marked by mounting competitive pressures within the health and wellness industry, the disruptive impact of GLP-1 weight loss medications and a broader decline in consumer discretionary spending. These challenges are likely to have prevailed and clouded the company’s performance in the to-be-reported quarter.

On its fourth-quarter earnings call, management projected revenues between $100 million and $120 million for the first quarter of 2025, reflecting the sustained difficulties in attracting new customers and maintaining coach engagement. This downside can be attributed to evolving dynamics of the weight loss market, with the rapid uptake of GLP-1 therapies continuing to alter consumer preferences and behavior.

Medifast’s bottom line is also likely to have been negatively impacted in the first quarter. The company projected the bottom line to be between break-even and a loss of 50 cents. This guidance underscores the financial strain resulting from declining sales volumes, elevated customer acquisition costs and continued investment in strategic initiatives.

Despite the ongoing challenges, Medifast has been actively pursuing a range of strategic initiatives to reignite its growth momentum. The company has focused on broadening its product portfolio, diversifying customer acquisition strategies and enhancing the overall consumer experience. MED has been realizing benefits from its "Fuel for the Future" program, an enterprise-wide cost optimization initiative designed to improve operational efficiency. These strategic actions are likely to have provided some cushion against the broader pressures faced during the quarter under review.