Media stocks drag European markets to close lower; WPP tumbles 11% after outlook cut
Hannelore Foerster | Getty Images. European markets were lower on Wednesday afternoon, as traders paused for breath after a global rally spurred by gains for tech stocks in the U.S. · CNBC

European markets closed lower Wednesday as sentiment turned negative and media stocks lagged.

The pan-European Stoxx 600 (^STOXX) ended the day down 0.5 percent with the majority of sectors in negative territory. Meanwhile in the U.S. stocks traded lower amid continued political upheaval.

In Europe, Media stocks were the worst performing on Wednesday, down more than 2.7 percent on earnings news. WPP (London Stock Exchange: WPP-GB), the world's largest advertising group, cut its full-year net sales outlook after a drop in demand from consumer goods clients and weak trading in the U.S. caused it to miss first-half targets. The firm was on course for its worst trading day in 19 years on Wednesday as its shares tumbled 11 percent lower.

The travel and leisure sector also sunk lower, closing the day down almost 1.5 percent as it struggled to recover from losses seen following a terror attack in Barcelona last week. Among the poorest performing stocks were airlines Ryanair (Irish Stock Exchange: RY4C-IE) and Easyjet (London Stock Exchange: EZJ-GB), which were down 2.2 percent and 1.7 percent, respectively.

Provident Financial (PFS) shares were trading higher on Wednesday after closing off by more than 66 percent in the previous session . The British subprime lender pared all of its losses from morning deals to hit the top of the European benchmark by close of play. Its shares were up 12 percent.

Fiat Chrysler Automobiles (Milan Stock Exchange: FCA-IT) shares were also trading slightly higher on Wednesday after Morgan Stanley (MS) and Jefferies (:JEF) raised their target price for the stock. On Tuesday, the firm issued a statement denying it had been approached by China's Great Wall Motor regarding its Jeep sport utility business. It closed the day up almost 6 percent.

Euro edges higher

On the data front, forecast beating surveys in the euro zone's two biggest economies supported the euro against the dollar. The U.S. currency had wobbled overnight after President Donald Trump suggested he could force a government shut down over funding for a border wall with Mexico.

European Central Bank President Mario Draghi gave little indication about the next steps for monetary policy in the euro zone during a speech on Wednesday ahead of a key meeting between central bankers.

The euro edged up about 0.14 percent at $1.1778 following Draghi's speech and after the data showing better-than-expected PMIs (purchasing managers' index) for the bloc. It held steady in afternoon deals, closing the day at $1.1802. Sterling meanwhile fell to eight-year-lows against the single currency.