Meal delivery company Blue Apron in talks with banks for IPO -Bloomberg

Sept 26 (Reuters) - Blue Apron Inc is interviewing banks that want to work on the meal-kit company's initial public offering, Bloomberg reported on Monday.

The company is holding what is known as a bakeoff, in which bankers will be pitching their IPO strategies in hopes of working on the deal, Bloomberg reported, citing people with knowledge of the matter. http://bloom.bg/2dnqMOS

Blue Apron, which initiated talks with banks this week, is profitable and would be valued at about $3 billion in an IPO, Bloomberg said.

The New York-based startup delivers pre-measured groceries and other such ingredients to make meals.

Blue Apron could not be reached for comment outside regular U.S. market hours.

(Reporting by Gaurika Juneja; Editing by Sandra Maler)