By the end of the decade, Mastercard plans to phase out manual card and password entry in favor of smiles and fingerprints globally, paving the way for a future where numberless cards are the default

MIAMI, November 14, 2024--(BUSINESS WIRE)--Mastercard today announced its vision to transform online shopping by 2030. Imagine a future where no physical card numbers are needed for purchases. Where passwords or one-time codes are obsolete, and secure on-device biometrics allow seamless authentication across devices and websites, ensuring personal data stays on the device. This vision is already becoming a reality today in major markets and is poised to become ubiquitous within a few short years.

By 2030, Mastercard aims to eliminate the need for manual card entry and one-time or static passwords by combining tokenization, introduced ten years ago to protect sensitive personal and payment data, with biometric authentication for secure, seamless checkout. In doing so, Mastercard seeks to ensure that every online transaction across its network can be tokenized and authenticated, making online checkout smoother and safer.

Even with the rise of cutting-edge digital payment solutions, online shopping still faces challenges and points of friction. Fraud rates are seven times higher online than in stores¹, as criminals exploit exposed card numbers, creating headaches for cardholders and huge losses for merchants and card issuers. Plus, according to Mastercard research², nearly two-thirds of shoppers still struggle through manually entering their card details, with 25% of carts abandoned because checkout is too complex or slow.

Paving the way for safer and quicker payments for everyone, this vision also unlocks a new era for physical cards by making the possibility of numberless physical cards the default, further reducing the risk of fraud should a card be lost or stolen.

Mastercard’s technology is already making online checkout quicker for businesses. Today, tokenization is reducing cart abandonment and growing transaction approvals by 3-6 percentage points across regions and generating up to $2 billion in additional global sales each month³. Additionally, the risk of fraud is minimized. These advancements provide significant benefits to the wider ecosystem, including banks, consumers, and businesses.

"Just like the transition from signing and swiping to tapping cards, we’re now moving from manual entry and passwords to seamless and secure payments in just a few clicks. With this shift we are protecting sensitive data through advanced encryption and tokenization technologies," said Jorn Lambert, chief product officer at Mastercard. "As payments continue to be embedded across a range of commerce experiences, we’re leading the way to a global economy that empowers everyone – providing consumers with greater control, convenience and peace-of-mind while unlocking new sales for merchants, and lowering fraud for issuers."