Haytham Sadeq remembers when he got the idea for establishing Seero Engineering- it was the same year he got accepted to the Master’s degree program at the University of British Columbia in Vancouver, Canada. “I decided to specialize in transportation engineering because I was expecting a huge demand from all countries for this discipline, especially with the continuous increase of population and the demand for efficient and safe transportation modes,” he says.
Sadeq’s gut feeling soon proved to be right on the mark. Qatar winning the bid to host FIFA World Cup 2022 paired with the National Vision 2030 meant that huge investments will be spent on infrastructure and transportation projects. “It’s expected that Qatar will have more than three million visitors and inhabitants by 2022, so my specialization in the field was the main reason behind my passion of starting up a specialized consulting company in transportation engineering,” says Sadeq. “We chose the name ‘Seero’ because it means ‘going forward’ in Arabic, and it reveals for smoothing and facilitating roads and paths for humans, and this reflects the main objective of the company, which is to, with design, improve transportation systems in order to enable mobility by innovative engineering solutions,” says Sadeq. “We found that there is an excellent opportunity in the area of transportation engineering, especially after the huge plans for Qatar infrastructure, metro projects, public transport and freeways.”
Since its establishment, Seero Engineering has finalized a number of projects in Qatar as well as in neighboring Gulf country Bahrain. “We have done more than 50 projects in Qatar ranging from commercial buildings such as New Boulevard Mall in Qatar, and education projects such as colleges of engineering and pharmacy in Qatar University, three Tarsheed Schools, and the new Philippine School in Qatar. We also did several towers in West Bay such as Abdul-Wahab Tower, Burj Al-Mana, JW Marriott’s new tower, QIMC’s new tower and more.” At present, Seero Engineering focuses on engineering services mainly in the area of transportation engineering and infrastructure. In other words, their main expertise lies in traffic impact studies, road safety audits, traffic management plans, highway design, pavement consultancy, and accidents’ analysis and prevention studies. “We also offer detailed studies and consultancy services in the area of public transport and demand forecasting for buses and metro,” Sadeq adds. “We build statistical models to determine current demand and identify the main variables that help promoting and increasing demand on public transport in order to reduce traffic on highways and pollutions. We also do road safety strategy plans for new roads, because it required by law in Qatar to review road designs by an independent engineering crew who evaluate the safety of roads before constructing them. This is considered one of main services provided for design companies and developers in Qatar.”