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MASTER LOCK® UNVEILS INDUSTRY-LEADING PREMIUM 2-HOUR FIREPROOF SAFE LINE FOR UNPARALLELED PROTECTION

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Engineered to withstand extreme fire, water and impact, the new premium safes offer unmatched security for consumers' most important valuables

MILWAUKEE, April 2, 2025 /PRNewswire/ -- According to the National Interagency Fire Center, in 2024 there were 64,897 wildfires reported, consuming 8.9 million acres nationally, compared to 56,580 wildfires reported in 2023, which consumed 2.6 million acres. With an increase in wildfire occurrence year after year, it's now more important than ever to have a plan in place to help prepare for such an occasion.

The new Master Lock Premium Steel Fireproof Safe line offers unmatched security for consumers' most important valuables.
The new Master Lock Premium Steel Fireproof Safe line offers unmatched security for consumers' most important valuables.

Today, Master Lock, the industry leader in safety and security for over a century, launched its most advanced line of premium safes to date. Driven by the brand's leadership in innovation and excellence, the Master Lock Premium 2-Hour Fireproof Safes are engineered with durable, high-grade steel and high-security locking bolts to withstand extreme elements, such as fire and water and endure impact from falling through a burning structure from up to 15 feet.

"While the recent wildfires in Los Angeles have put these types of natural disasters top of mind, the reality is that they've been on the rise across the entire country for some time," said Kevin Gannon, Vice President of Category Management at Master Lock. "As the trusted leader in safety and security, we're committed to helping our customers proactively prepare for unexpected events. Our new fireproof safes are designed for unmatched performance, ensuring valuables remain safe."

UNMATCHED FIRE PROTECTION & SECURITY
Engineered and rigorously tested to maintain their design integrity in temperatures up to 1850° F, the new Master Lock premium safes are Underwriter Laboratory (UL) Classified to prevent damage for up to two hours. With ETL Verified water protection, the safes' secure water seal can resist 5-inches of standing water for up to 24 hours, ensuring items, including electronics, go undamaged during firefighting efforts.

For an added layer of defense against theft and unauthorized access, each safe is designed with a pry-resistant hinge bar to keep the door secured and items protected, as well as a dual key system allowing users to disable the primary lock even if others know the combination. Additionally, each premium safe offers a thoughtfully designed interior, with features such as a key rack, door tray and deep door pocket.

HOW TO PREPARE YOUR HOME AHEAD OF A WILDFIRE
While it's hard to predict where or when a wildfire will strike, taking proactive measures can help safeguard the home and those living within. One simple thing to do is to purchase a fireproof safe to help protect irreplaceable items like birth certificates, passports, family photos, heirlooms and wills.