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(Bloomberg Opinion) -- The reputation of Masayoshi Son, the world’s most prolific unicorn breeder, came crashing down last year with the collapse of WeWork. An 80% writedown on The We Co., and a 970 billion yen ($8.8 billion) loss at the SoftBank Vision Fund delivered some cold hard truths about his vulnerability.
You might think that Son would have learned his lesson. Instead, he’s doubling down, with plans to start a $108 billion fund that's even bigger than the first. To win back investors’ confidence, though, the chairman of SoftBank Group Corp. might want to consider a different tack: becoming an angel.
That’s not just a euphemism. Angel investing would take Son back to basics. Compared with the SoftBank Vision Fund, a SoftBank Angel Fund should be:
Much smaller: $50 billion max. Write lighter checks: Nothing larger than $10 million.(1) Invest earlier: No later than Series A.
This concept of smaller, lighter, earlier ought to become a mantra. But it takes guts — Son would have to rein in the swagger that comes with writing fat paychecks. Not that his habit of throwing billions at Southeast Asian startups isn’t bold; but when that business already has a product, traction, brand awareness and market leadership, then you can’t exactly call it brave — especially when it’s other people’s money.
Angel investors take a punt on new companies at the earliest stages, often before a product has been fully developed or any revenue acquired. In the past, they were generally rich individuals who knew the founders and were parting with a relatively modest amount of cash to give young entrepreneurs a leg up. The average angel and seed deal size in the fourth quarter was $1.8 million, according to Crunchbase News.
When Son entered the venture capital scene in 2016 with a $97 billion checkbook, this old-school model of investing — based on the careful assessment of a startup’s revenue, return and growth — was thrown out the window. Son’s Vision Fund tends to invest much later, in rounds such as Series E, F or even H.
Son also wielded his giant fund to pick winners, and by extension nominate losers, in ways that defied logic. He offered WeWork founder Adam Neumann just 12 minutes to make his pitch, and then told him that his company wasn’t being crazy enough, New York Magazine reported last year. Neumann should aim to make WeWork ten times bigger than originally planned, the founder of the co-working space operator was told.
WeWork was by no means an exception. Son muscled his way into a host of startups, often forcing founders to choose between playing for Team SoftBank or getting defeated by it. Consider online lending startup Social Finance Inc. Co-founder Mike Cagney told Bloomberg Businessweek that Son gave him a choice: Take SoftBank’s money, or watch it go to a competitor. (He took the deal.) In 2019 alone, SoftBank was an investor in four of the world’s five largest funding rounds, according to a report by CB Insights.