Marvel's huge 'Phase 4' buzz leaves DC/Warner Bros on the outside looking in

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Disney’s (DIS) Marvel Studios doesn’t have any new content releasing until 2020 — yet arguably, the franchise’s popularity has never been stronger.

Last weekend, the Marvel Cinematic Universe (MCU) stole the show at 2019’s San Diego Comic Con, highlighting what’s to come in “Phase 4” of its shared cinematic universe⁠. The post-Avengers blueprint electrified its fanbase, added momentum to its existing films, and spawned lots of hot takes about what the future holds.

Now compare that with Warner Bros (T) and its DC Extended Universe (DCEU) movie house of heroes. Despite notching some recent wins, DCEU continues to be overshadowed by the MCU’s Hollywood magic.

DC’s roster of super heroes are at least as iconic as those in Marvel — yet Warner and the DCEU have failed to replicate Marvel’s box office success and critical acclaim.

Despite having “Joker,” “Birds of Prey” and “Wonder Woman: 1984” all in the works, Warner Bros. skipped San Diego Comic Con for the first time in 20 years, giving Marvel an easy pathway to be what was most talked about.

“Comic Con is a huge stage and platform to showcase upcoming content, strategies and synergies,” said Paul Dergarabedian, sr. media analyst for Comscore.

“Any superhero brand is missing out on a huge opportunity if this is not taken full advantage of, no question,” he added.

Warner Bros. and DC did not respond to Yahoo Finance's request for comment.

Park staff dressed as The Flash, Wonder Woman and Superman are seen at Warner Bros. World Abu Dhabi theme park in Abu Dhabi, United Arab Emirates April 18, 2018. REUTERS/Christopher Pike
Park staff dressed as The Flash, Wonder Woman and Superman are seen at Warner Bros. World Abu Dhabi theme park in Abu Dhabi, United Arab Emirates April 18, 2018. REUTERS/Christopher Pike

The ‘Endgame’ is just the beginning

For DC, its absence at Comic Con squandered what should have been useful momentum from “Aquaman” joining the $1 billion movie club earlier this year, as well as the surprisingly positive reception of “Shazam” this spring.

Meanwhile, despite the conclusion of an Avengers franchise that spanned a decade, Marvel appears to be just getting started. In addition to “Avengers: Endgame” becoming the highest grossing movie of all time last weekend and “Spider-Man: Far From Home” became the first Spidey flick to gross $1 billion.

It’s a stark contrast to DCEU, which remains mired in controversy stemming from the disappointment of “Justice League” — which forced Warner Bros. to rethink its entire superhero strategy.

Given that backdrop, some say Warner’s low profile is understandable.

“it may be a smart move at this point to not hype up their [the DC/ Warner Bros.] slate more than necessary,” said Shawn Robbins, chief analyst for Boxoffice.com.

And “that probably won't change until DC can pull off a string of strongly received movies,” he said, adding that DC does appear to be heading in the right direction.

Critics and fans alike applauded the lighter tone featured in “AquaMan” and “Shazam!,” which marked a departure from the gritty, darker visions in “Man of Steel,” “Batman vs. Superman,” and the Christian Bale-headed “Dark Knight” trilogy.