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ISTANBUL, January 06, 2025--(BUSINESS WIRE)--Türkiye’s leading mobility super app, Marti Technologies, Inc. ("Marti" or the "Company") (NYSE American: MRT) today announced the launch of its dynamic pricing model, designed to improve service efficiency and enhance user satisfaction in its ride-hailing service. This innovative pricing strategy adjusts ride-hailing fares in real-time based on supply and demand, ensuring that riders receive timely service while helping drivers maximize their earnings.
The launch of Marti’s dynamic pricing model comes just three months after the Company announced that it has begun monetizing its ride-hailing service. Marti remains the only at scale ride hailing operator in Türkiye.
Key Highlights:
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Real-Time Fare Adjustments: Prices fluctuate according to supply and demand dynamics, allowing for more efficient ride allocation and improved match rates between riders and drivers
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Enhanced Earnings for Drivers: By responding to market conditions, drivers benefit from increased fare rates during peak times
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Improved Rider Experience: Riders experience reduced wait times and increased availability of rides during high-demand periods
"Our commitment to delivering exceptional service drives us to continuously innovate," said Oguz Alper Oktem, founder and CEO of Marti. "Dynamic pricing is a significant step toward optimizing our platform for both riders and drivers. By aligning prices with real-time market conditions, we ensure a more responsive and rewarding experience for everyone involved."
The implementation of dynamic pricing, which Marti launched in Türkiye’s largest city Istanbul, is currently being rolled out across the country. The Company anticipates that this strategic move will not only enhance operational efficiency but also strengthen Marti’s long-term competitive position in Türkiye’s ride-hailing market.
Prior to the introduction of dynamic pricing, Marti announced that it expects to complete 2025 with $34.0 million of revenue. This is 2.1 times higher than Marti’s 2024 performance target of $16.6 million of revenue. The introduction of dynamic pricing is expected to have a further positive contribution to company revenue(*).
(*) Expectations and targets are not necessarily indicative of future attainment.
The 2025 revenue guidance provided herein is based on Marti’s current estimates and assumptions and are not a guarantee of future performance. Such guidance is subject to significant risks and uncertainties, including the risk factors discussed in the Company's reports on file with the Securities and Exchange Commission ("SEC"), that could cause actual results to differ materially. There can be no assurance that the Company will achieve the results expressed by this guidance.