To many ordinary Iranians, nuclear deal means money, food and jobs

* Economy ravaged by last four years of Western sanctions

* Pain felt in lost jobs and soaring prices

* Pragmatist Rouhani has broken nuclear deadlock

* Most citizens more focused on living standard than nuclear issue

By Parisa Hafezi

VIENNA, July 1 (Reuters) - To Iran's leaders, solving a nuclear standoff with the West might be a question of maintaining geopolitical influence and prestige. To its ordinary citizens, it's about money, food and jobs.

Years of tightening international sanctions, designed to counter Iranian evasion and secrecy and guarantee that Iran's nuclear programme can have no military dimension, have closed hundreds of factories and halved living standards.

No wonder, then, that the desire runs deep for negotiators to do a deal in Vienna by their self-imposed deadline of July 7.

"The textile factory where I worked for 15 years was closed last month after not being able to pay our wages for three months," said Mohammad Seirafzadeh, 47, in the northern city of Sari.

"I am a simple worker. I don't understand the nuclear issue or politics. If the deal will help me to find a job and feed my children, then we should have it."

Over the last three decades, Iranians have become used to U.S. trade restrictions that meant some kinds of goods, from U.S. consumer electronics to aircraft parts, were simply unavailable.

But since 2011-12, when the United States and the European Union began restricting Iran's ability to sell oil or conduct financial transactions abroad, the pain for many of its 76 million people has become acute.

Sharp cuts in subsidies brought about by the reduction in state revenues mean that the cost of electricity, water and natural gas has tripled since 2010, for businesses and individuals alike. Iranian media say hundreds of factories have been forced to close in Tehran province alone.

ECONOMIC OUTPUT HALVED

The International Monetary Fund estimates that per capita gross domestic product plunged to $6,500 in 2013 from $12,000 in 2012, on a purchasing-power basis.

Certainly there are many for whom Iran's nuclear programme is a matter of national pride, who say the sanctions only go to prove the West's hostility and determination to subjugate their country.

"I don't trust Americans and other Western governments," said management student Moslem Aliyayi, 28, in the central city of Arak. "I am ready to sacrifice my life to protect our nuclear rights against enemies."

But the arrival of Hassan Rouhani, the pragmatic president elected in 2013 on a promise to end Iran's isolation and revive the economy, does appear to have brought some relief, not least because an interim nuclear agreement in November 2013 led to a easing of some sanctions.