LOS ANGELES, Sept. 6, 2024 /PRNewswire/ -- Mangomint, the highest-rated salon and spa software provider, today announced a $35 million Series B funding round and a new suite of marketing automation features specifically designed for beauty and wellness businesses. Since its inception in 2017, Mangomint has focused on improving efficiency and leveraging automation to help independent salon and spa businesses cut costs, save time, and reduce friction in their day-to-day operations. Mangomint's entry into the marketing automation space represents a critical piece of the puzzle in the company's product vision, now enabling small businesses to drive measurable profitability.
Driving profitability: the holy grail for small businesses
Half of small businesses in the U.S. fail within the first five years (U.S. Bureau of Labor Statistics). In the salon and spa industry, it's no different. In fact, it's often worse. Businesses in this vertical are typically under pressure and defined as low profit. According to Gitnux.org, the salon industry has a net profit margin of around 8.4 percent. Coupled with high operating costs, profitability can feel impossible to attain for business owners.
"From rent and facility costs to product inventory, staff payroll, and marketing, operating costs in the salon and spa world are uniquely high," said Daniel Lang, Co-Founder and CEO at Mangomint. "Our customers already see cost savings by using Mangomint to run their businesses, but now we're helping them leverage intelligence and automation to drive profitability by helping them bring clients in and keep them coming back."
Building on its core revenue-driving features like Email Marketing, Memberships, and Packages, Mangomint has launched Automated Flows, which uses event and activity-based logic to trigger a sequence of automated steps including sending email or SMS marketing messages, client reminders, internal notifications, and more. The feature allows users to build communication and promotional flows tailored to their specific services and client activities in order to drive client retention and spending, all while ensuring a seamless experience.
Example use cases for Mangomint's Automated Flows:
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Send pre-care instruction emails for waxing or laser services
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Ask for review of a service provider 1 day after appointment
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Send rebooking SMS reminder 6 weeks after appointment
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Cross-promote microneedling services to repeat injectables clients spending over certain dollar amount
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Encourage membership signups after specific service appointment