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Management and Strategies Count Most
Management and Strategies Count Most · Invest Accordingly!

I write mostly about my global economic view and how they relate to my core beliefs, Today I want to shift gears and discuss some of the bottom up variables that I utilize when selecting an equity investment.

Let’s begin with the most important ones, which are management and its strategies to succeed in a global competitive environment. I have long believed that great management, regardless of industry can achieve superior results and lead to stock outperformance on an absolute and relative basis to the market over time. Change at the top can often be an inflection point for positive (or negative) change in a stock.

McDonalds is a great example of how transforming your mental models can create exponential growth (Reference Peter Senge, The Fifth Discipline.) Stephen Easterbrook took over as McDonald’s COO just 14 months ago and under his leadership he has turned this battleship around. Is there an industry more competitive than fast food? Remember that hamburgers, fries and soda are their DNA. So, how did he do it? Primarily by offering breakfast 24/7, plus new super value deals and upgrading the service at the nearly 35,000 stores worldwide! Have you noticed the stock performance since he took over? Pretty stunning!

My portfolio is filled on the long side with leaders who are willing to burst through the fixed mindset throughout their organizations, willing to shift the business mix, perhaps jettisoning older businesses while adding others thereby making the entity more profitable overall with higher growth and returns than before. This thinking out of the box - busting through pre-ordained mental mindsets about what business they are really in leads to innovative strategies. These strategies lead to revaluation of multiples over time. Identifying these companies early on in the process is our strength and one of the key reasons why we continue to significantly outperform all indices.

Our shorts generally have the opposite characteristics of our longs. Our primary concern with the shorts is whether an activist will appear to shake up or change management. Poor performance resulting from entrenched management unwilling to change their thinking opens the door for activists.

Superior stock performance is all about identifying both positive and negative change!

SEC rules preclude us from asking questions and getting answers from management that is not already public information, so we need to focus on their publicly announced strategy. Once you buy into the strategy, you need to know the top management to decide whether they have the capability to deliver on their plans. We recognize there will be bumps in the road when change is occurring so you have to be patient while continually monitoring whether management is staying true to its game plan.