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Maisons du Monde : Q2 sales and First Half results 2024

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MAISONS DU MONDE
MAISONS DU MONDE

PRESS RELEASE
Nantes, le 26 July 2024

Q2 sales and First Half results 2024

Inspire Everyday plan on track

Q2 activity impacted in June by macroeconomic uncertainties

Gross margin rises 150 bps, reaching 65.3%

Free Cash Flow nearly stable compared to H1 2023

  • Gross margin up 150 bps to 65.3%, partially balancing a -9.6% drop in sales

  • Free Cash Flow nearly stable as expected, with cost & cash initiatives offsetting a negative EBIT

  • Adaptation of the store network is accelerating:

    • 5 store openings in H1, including 2 under affiliation

    • Renewed concept successfully tested on 3 pilot stores with double-digit higher performance compared to the network, rolled out to 17 stores with limited investment, in line with our agenda to revamp 70 stores in 2024

    • Positive results from 5 affiliate stores in operation for one year, confirming 2024 target of 13 affiliate stores and c.30% of the network under affiliation/franchise by the end of 2026

    • 5 store openings in H1, including 2 under affiliation

  • Optimisation of the operating model showing initial benefits:

    • €20m gross cost savings, confirming our 3-year commitment of €85m of gross savings

    • 15.6% reduction in inventories, i.e. €188m

    • Capex at 1.9% of sales, i.e €9m

François-Melchior de Polignac commented: “2024 marks a pivotal year in our Inspire Everyday 2024-2026 journey. The Transformation Plan we presented earlier this year is now well underway as expected. The negative EBIT and Net Result realised in the first half of the year, which we had anticipated, are a consequence of the strategic investment we are making to positively transform our business model. By 2026, we intend to emerge stronger than ever, with an optimized offering, a renewed concept, and an enhanced store footprint that comprises a significant portion of affiliate partners.
These actions will stand to elevate our inspiring, accessible, and sustainable Brand.”

AUDIO WEBCAST FOR INVESTORS AND ANALYSTS

Date: 26 July 2024 at 6:00 pm CEST / Presentation in English

Webcast connexion: https://edge.media-server.com/mmc/p/t5d3kju2
Conference call : https://register.vevent.com/register/BI20bace0b96fc424e818c3c320d377217

SALES PERFORMANCE FOR THE SECOND QUARTER AND THE FIRST HALF OF 2024

 

Q2 2024

Q2 2023

%
Variation

H1 2024

H1 2023

%
Variation

In € million

 

 

 

GROUP GMV

275.3

303.7

-9.4%

559.6

610.8

-8.4%

Sales

243.4

269.7

-9.7%

491.1

543.4

-9.6%

Like for like and excl. UK

237.0

260.2

-8.9%

477.5

521.7

-8.5%

Sales by product category

 

 

 

 

 

 

Decoration

115.9

133.6

-13.2%

254.0

289.3

-12.2%

% of sales

47.6%

49.5%

 

51.7%

53.2%

 

Furniture

127.5

136.1

-6.4%

237.1

254.1

-6.7%

% of sales

52.4%

50.5%

 

48.3%

46.8%

 

Sales by channel

 

 

 

 

 

 

Stores

166.7

186.2

-10.5%

343.1

382.2

-10.3%

% of sales

68.5%

69.1%

 

69.8%

70.3%

 

Online

76.7

83.4

-8.0%

148.1

161.2

-8.1%

% of sales

31.5%

30.9%

 

30.2%

29.7%

 

Sales by geography

 

 

 

 

 

 

France

130.1

143.7

-9.5%

265.7

291.6

-8.9%

% of sales

53.4%

53.3%

 

54.1%

53.7%

 

International

113.3

126.0

-10.0%

225.4

251.8

-10.5%

% of sales

46.6%

46.7%

 

45.9%

46.3%

 

Q2 2024 sales details

Q2 2024 Group sales declined by 9.7% compared to the second quarter of 2023 (-8.9% like-for-like and excluding UK), reflecting a significant drop in consumption in June 2024 due to current macroeconomic uncertainties.