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MAISONS DU MONDE: FULL-YEAR 2021 TRADING UPDATE

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PRESS RELEASE

MAISONS DU MONDE: FULL-YEAR 2021 TRADING UPDATE1

Strong commercial performance
Over-delivering on top line growth guidance

  • FY sales above guidance: EUR 1,307 million, +15.1%1 yoy (without Modani),
    +13.4% LFL2, +10,7% vs FY 2019

    • 4th quarter at EUR 369 million, +3.3%1 yoy, + 0.8% LFL2

  • Total online sales: EUR 435 million, 33.3% of total sales, +13.1% vs. FY 2020

  • Marketplace delivered EUR 60 million in 2021, accounting for 12.5% of total online GMV3

  • Year-end store count at 357, vs 352 at end-2020

  • EBIT and FCF 2021 guidance elements confirmed

NANTES – 27 January 2022, 07:00 CET – Maisons du Monde (Euronext Paris: MDM; ISIN: FR0013153541), the European leader in inspirational and affordable home & living, today announces its estimated, unaudited fourth quarter, second half and full year 2021 sales.

Julie Walbaum, Chief Executive Officer, commented:I am delighted to share our 2021 sales performance, which exceeds the guidance we upgraded last October. Throughout the year, our teams’ talent and continued commitment enabled us to face the exceptional challenges stemming from the pandemic and the resulting supply chain imbalances. Our customers kept showing their attachment to our brand through the Christmas season, confirming Maisons du Monde’s brand recognition as the number one destination for stylish and affordable decoration and gifts. As 2022 unveils, I trust our continued ability to react swiftly and effectively to external circumstances while delivering our strategic agenda will allow us to pursue our ambitious growth plans.

2021 Key points

The beginning of the year was impacted by government-mandated store closures, but store activity caught up from mid-May onwards. Driven by appealing collections, Maisons du Monde showed in 2021 consistent growth across the board, that is in all channels, geographies and categories.

With an active customer base reaching 7.5 million at end-2021, the number of new customers grew by 30% yoy, illustrating the strong traction around the brand. For the 5th year in a row, French customers ranked Maisons du Monde as their #2 favourite brand in home and living. Maisons du Monde also integrated the Top 10 of customers’ preferred brands in terms of sustainability across all consumer verticals (source: OC&C).

Full-year 2021 sales totalled EUR 1,306.8 million, representing a year-on-year increase of 15.1% (+13.4% LFL2), and +10.7% vs 2019. Second half sales reached EUR 672 million (+0.8% yoy, +5.6% vs. H2 2019) and Q4 sales amounted to EUR 369.0 million, up 3.3% yoy, + 1.1% vs Q4 2019.