Unlock stock picks and a broker-level newsfeed that powers Wall Street.

MAISONS DU MONDE: ANNUAL RESULTS 2024 IN LINE WITH GUIDANCE: Positive free cash flow / Net Sales € 1.002 billion / Visible effects of Inspire Everyday expected in 2025, with a gradual return to growth

In This Article:

MAISONS DU MONDE
MAISONS DU MONDE



 PRESS RELEASE
Nantes, March 11, 2025

ANNUAL RESULTS 2024 IN LINE WITH GUIDANCE: Positive free cash flow

Net Sales € 1.002 billion

Visible effects of Inspire Everyday expected in 2025, with a gradual return to growth

2024 Highlights

  • Generated free cash flow (FCF) of €15m driven by strict control of working capital requirements (WCR) and by €45m in cost savings, despite lower turnover (-10,2% Lfl)

  • A store network of 338 stores, of which 14 managed by affiliates

  • 63 revamped stores, including new concept in 2 shopping centers, with capex/sales below 2.5%

  • Launched loyalty program in France in October 2024 and rebalanced media mix with a refocus on the Brand

  • Improved customer experience in France: NPS increased by 4 points

Perspectives 2025-2026: Return to growth

  • Opening of new stores, particularly through affiliate and franchise partners

  • Continued efforts on customer events to further promote the Brand

  • Category extensions, notably including bathroom, outdoor lighting and pet accessories

  • Revamping of online customer experience

  • Continued store renovations with a focus on shopping centers: targeting a total of 100 revamped stores by 2025 year-end, while maintaining the capex/sales ratio around 2.5%

  • Cost savings target increased: more than €100m over 3 years vs. €85m previously communicated, of which roughly €60m during 2025-2026

  • Further working capital improvement by one month vs 2024, mainly through inventory reduction

  • Further operating model simplification: additional reduction of SKUs by around 10%, and 50% supplier base reduction (vs 2022) to be achieved by 2025 year-end

François-Melchior de Polignac, CEO of Maisons du Monde, commented:We are making steady progress with our transformation under the Inspire Everyday plan. We intend to continue investing in our brand, in our online and offline customer experience, and in the distinctiveness of our offer as we prepare for the return to growth. In parallel, we will expand on our 2024 achievements to further simplify our operating model, lower our cost base, and improve our cash flow generation potential. With these actions, we remain on track to deliver on our objective of generating a cumulative FCF of over €100m during 2024-2026, having generated €15m in 2024.”
  

____

AUDIO WEBCAST FOR INVESTORS AND ANALYSTS: March 11, 2025 at 9:00 a.m. CET / Presentation in English
Webcast Connection: https://edge.media-server.com/mmc/p/cm5rg33e
____

2024 Sales

Group sales for the year 2024 amounted to €1.002 billion euros, reflecting a decrease of 10.2% compared to 2023 at constant scope and -11.2% in total, in a difficult context for the Homes and Decoration sector, accentuated by unfavourable macroeconomic factors.