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Mahindra & Mahindra has collaborated with Dolby Laboratories to integrate Dolby Atmos technology into its electric origin SUVs, specifically the BE 6 and XEV 9e.
This partnership makes Mahindra the first Indian automaker to offer Dolby Atmos in its vehicles.
Mahindra & Mahindra Automotive Product Development president and Mahindra Electric Automobile joint managing director R Velusamy said: “The BE 6 and XEV 9e embody Mahindra’s vision of delivering extraordinary experiences across every aspect of driving.
“By integrating Dolby Atmos, we are setting a new benchmark for in-car entertainment, ensuring that every journey is not only seamless but also truly immersive.”
The inclusion of Dolby Atmos will allow consumers to enjoy their “favourite” songs in immersive, high-quality sound through the Gaana app, integrated directly into the infotainment system of both the BE 6 and XEV 9e, Dolby Laboratories said in its press statement.
The advanced sound technology promises an “unparalleled” auditory journey, transforming the in-car experience into what is described as a “sonic studio experience.”
Mahindra’s BE 6 and XEV 9e vehicles come equipped with 16 Harman Kardon speakers as standard, including three-way speakers near the front seats, a patented Unity Speaker in the centre, and high-fidelity surround speakers in the rear.
Additionally, the vehicles feature a subwoofer and two ceiling-mounted speaker drivers.
Dolby Laboratories Commercial Partnerships – IMEA senior director Karan Grover said: “We are excited about the possibilities that our collaboration with Mahindra can bring for customers in India.
“Dolby Atmos in Mahindra’s Electric Origin SUVs – BE 6 & XEV 9e, will take the car journey to an entirely new level by transforming the interior cabin into an entertainment space that brings consumers closer to the content they love.
“With Dolby Atmos, every ride will be an extraordinary experience that complements the unlimited potential of the Mahindra BE 6 and XEV 9e.”
"Mahindra & Mahindra adds Dolby Atmos to its SUVs" was originally created and published by Just Auto, a GlobalData owned brand.
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