M6 Metropole Television: 2024 First Quarter

In This Article:

TV advertising revenue: €220.1 m, up 2.9%
Consolidated revenue: €322.3 m, up 4.3% excluding scope effects1
EBITA: €57.9m

Governance:

Appointment of David Larramendy as Chairman of the Executive Board

NEUILLY SUR SEINE, France, April 23, 2024--(BUSINESS WIRE)--Regulatory News:

M6 METROPOLE TELEVISION (Paris:MMT):

Q1

 

 

 

 

 

 

 

(€ millions)

2024

 

 

2023

 

% change

 

Consolidated revenue2

322.3

312.9

+3.0%

 

Group advertising revenue

252.1

247.1

+2.0%

- of which TV advertising revenue

220.1

214.0

+2.9%

- of which other advertising revenue

31.9

33.1

-3.6%

Group non advertising revenue

70.2

65.8

+6.7%

 

Consolidated profit (EBITA)3

57.9

59.5

-2.6%

Operating margin

18.0%

19.0%

-1.0pt

 

For the first quarter of 2024, M6 Group posted consolidated revenue2 of €322.3 million, up 4.3% at constant scope.

Group advertising revenue grew 2.0% in comparison with the first quarter of 2023, as a result of the increase in TV advertising revenue, which totalled €220.1 million (up 2.9%).

Non-advertising revenue grew 6.7%, primarily driven by the momentum of the film business over the first quarter.

Group operating profit (EBITA)3 totalled €57.9 million, down 2.6%, due to an increase in forecast investments as part of the streaming plan, thereby recording an operating margin of 18.0%.

Television

 

Q1

 

 

 

 

 

 

 

(€ millions)

 

2024

 

2023

 

%

Consolidated revenue

 

254.5

 

249.8

 

1.9%

o.w. advertising revenue

 

220.1

 

214.0

 

2.9%

In the first quarter of 2024, individual viewing time stood at 3 hours 6 minutes4 across the public as a whole. Over the same period, M6 Group’s free-to-air channels (M6, W9, 6ter and Gulli) achieved an audience share of 20.6% on the key commercial target of 25-49 year olds (down 0.4 percentage points).

The M6 channel continued to achieve healthy audience shares amongst 25-49 year olds for its enduring brands such as Top Chef (29%), Pékin Express (29%) and Mariés au premier regard (22%), and during the period it completed the successful launch of the cult show Le Juste Prix (19% audience share amongst 25-49 year olds).

On DTT, W9 and Gulli enjoyed a very successful start to the year, with W9 confirming its position as the second most popular DTT channel amongst the under 50s, while Gulli remained the top children’s channel.

6play, the platform with the youngest audience on the market, posted an all-time record in early 2024 with 23.1 million unique monthly users in March (up 25% in relation to March 2023). As such, the non-linear Video activity (streaming) accounted for 156.9 million5 hours viewed, representing 6.5% of total hours consumed on the Group’s networks.