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By Tina Bellon and Noor Zainab Hussain
(Reuters) - Ride-hailing company Lyft Inc <LYFT.O> on Wednesday said higher-than-expected third-quarter revenues and an improved outlook showed it was well on its way to profitability by the end of 2021.
As pressure to become profitable mounts in the ride-hailing industry, Lyft executives said a growing number of customers were now paying full price for their rides, with discounts and promotional incentives decreasing.
Lyft, which operates in 300 cities in the United States and Canada, said its active rider customer base grew to 22.3 million, up 28% from a year ago. Its revenue surged about 63% to $955.6 million (£741.64 million) in the third quarter ended Sept. 30, beating analyst expectations.
The loss-making company and its larger rival Uber Technologies Inc <UBER.N> have historically relied on heavy subsidies to attract riders. But both companies are also spending to expand into other areas.
Lyft, in which Japanese internet firm Rakuten Inc <4755.T> is a significant shareholder, on average earned $42.82 in third-quarter revenue from each rider. Its sales and marketing expenses as a percentage of revenue decreased to 16%, down from 41% last year.
"We expect that these market conditions will continue as the industry focuses on achieving profitability," Chief Financial Officer Brian Roberts said during a Wednesday call with analyst.
Lyft Chief Executive Logan Green earlier this month said the company expected to be profitable on an adjusted EBITDA basis in the fourth quarter of 2021, one year ahead of market expectations.
Analysts welcomed the guidance. James Cordwell at Atlantic Equities said the Lyft news increases confidence that profitability for Uber's ridesharing business is also "a very imminent prospect."
Nevertheless, third-quarter costs increased by 70% year-over-year, as Lyft reported a $463.5 million net loss, or a $1.57 per share.
Shares of Lyft were up about 1% at $44.90 in after-hours trading. Investors overall have become more picky in recent months, as Wall Street shows waning patience for money-losing former unicorn startups.
Lyft has launched new initiatives and partnered with several companies as it battles Uber for a bigger share of the ride-hailing market.
For a graphic on Lyft rider numbers grow post-IPO:
https://fingfx.thomsonreuters.com/gfx/editorcharts/LYFT-OUTLOOK/0H001QXGD976/eikon.png
The company hopes to become a one-stop mobility shop for passengers seeking to commute via ride-hailing, public transport, bike and electric scooter sharing, recently announcing changes to its app that display all transportation methods.