LONDON — The buzzy British retailer End. has tapped fashion management veteran Sebastian Suhl as chief executive officer.
Suhl will join the company this summer as it embarks on a new chapter focused on “sustainable growth and continued innovation” in a rapidly evolving retail landscape.
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As part of the transition, the current CEO Parker Gundersen has stepped down from the role with immediate effect. Chief financial officer Karen Dracou will serve as interim CEO until Suhl arrives.
Company chairman Martin Brok said, “Suhl brings exceptional leadership, a strong strategic vision, and a deep understanding of our industry. We would also like to sincerely thank Parker for his contributions and leadership during his tenure, and we wish him the very best in his future endeavors.”
Suhl served as CEO of Trussardi from 2020 until 2023, when he left the Italian brand amid a company shakeup. He was previously managing director of global markets at Valentino, and before that, he served as CEO of Marc Jacobs International. Suhl has also worked at Givenchy and Prada Group.
Last October End. was acquired by private equity firm Apollo Global Management from The Carlyle Group. End. founders Christiaan Ashworth and John Parker, who launched with one store in Newcastle, England, in 2005, have since stepped back from the business.
There are now concept stores in London, Milan, Manchester and Glasgow. In London and Milan, there are often long lines snaking outside the stores, especially when limited-edition collaborations are being dropped.
In an interview last December, Gundersen said that under the new ownership, the retailer was looking to declutter and return to growth mode by embracing its roots in fashion curation.
End. is also looking to reinforce its long-standing relationship with core customers and brand partners and boost its visibility in the market.
The company is marking 20 years in business this year with a steady stream of events, collaborations, and exclusive releases aimed at embracing its existing community and attracting new customers.
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