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LQR House Reports 118.67% Month-Over-Month Revenue Growth in February 2025 Compared to January 2025, Achieves 63.82% Year-Over-Year Revenue Increase in February 2025 Compared to February 2024 With $0 Spent on Paid Advertising

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Company's Strategic Shift to SEO-Driven Growth Continues to Deliver Outstanding Results

MIAMI BEACH, FL / ACCESS Newswire / March 5, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, proudly announces a remarkable 118.67% revenue growth in February 2025 compared to January 2025, demonstrating the resilience and strength of its organic growth strategy. Additionally, year-over-year revenue surged 63.82% compared to February 2024, reaffirming the Company's successful transition from paid advertising to a strategic, SEO-driven approach, moving forward to potential profitability under the guidance and direction of LQR House's newest board members. This milestone further validates the Company's data-driven marketing strategy, which prioritizes long-term, sustainable growth over short-term ad spend.

LQR House recorded $331,582.11 in revenue for February 2025, marking a significant increase from $202,404.64 in February 2024. This growth is particularly noteworthy considering that in February 2024, the Company spent $19,344.47 on paid advertising to drive traffic and sales, whereas in February 2025, revenue surged with zero ad spend. The Company believes that such growth is a testament to the effectiveness of strategic organic marketing initiatives. Moving forward, the Company expects this momentum to continue as it further refines its SEO-driven strategy while expanding the wholesale distribution of its own tequila brand.

Furthermore, the Company's month-over-month revenue increased by an 118.67%, rising from $151,635.94 in January 2025 to $331,582.11 in February 2025-an especially impressive feat considering February is a shorter month.

"Last month, we saw incredible results after cutting back on paid advertising, so we continued down this path in February," said Sean Dollinger, CEO of LQR House. "What's most exciting is that, despite removing paid ads entirely, our numbers exceeded even my most optimistic expectations. Not only did revenue surge by over 118% month-over-month, but we also posted a 63.82% increase in February compared to the same month last year-all while spending significantly less on advertising. We believe that this validates our strategic shift towards SEO and organic traffic, proving that sustainable growth doesn't require excessive marketing spend but rather smart, targeted execution. We believe that we are now on a stronger path, allocating resources more effectively and setting the stage for future profitability."