“He looked like a terrorist!” How a drive in rural India ended in a mob attack and a lynching

* Five friends were on a roadtrip when they ran into an angry mob

* The five had given some school children chocolates

* Police said mob wouldn't listen to orders to stop the attack

* Villagers thought the five were child kidnappers

* WhatsApp used to spread false rumours about child abductions

By Zeba Siddiqui, Euan Rocha, Rajendra Jadhav and Sankalp Phartiyal

MURKI/MUMBAI, India, July 29 (Reuters) - In the tiny hamlet of Murki in the hinterlands of south India, Inspector V.B. Yadwad surveyed a pile of bricks and stones in a ditch where he and other police officers had been attacked earlier this month while trying to save a group of five men on a road trip from a violent mob.

"We tried hard to stop them," said Yadwad, pointing to injuries on his back. "They wouldn't listen to anyone."

Yadwad was one of eight policemen who rushed to the village on July 13 to try to control a mob of more than 200 that attacked the five friends, wrongly assuming they were child kidnappers.

The vicious assault left one of the five men, Mohammed Azam, a UK-educated IT worker from India's tech hub in Hyderabad, dead, and at lest two of the others badly beaten. All eight officers were injured, two seriously.

Azam, who was 32 and worked for global consulting services firm Accenture, is one of the latest victims of a wave of lynchings in India, as ill-equipped and outnumbered police struggle to contain mob violence triggered by false messages about child kidnappings spread via platforms like Facebook's WhatsApp messaging service, which is very popular in India.

The Indian government says it is not tracking data for lynchings, but data portal IndiaSpend has tallied more than 30 deaths from nearly 70 such incidents since January 2017.

Prime Minister Narendra Modi's administration, which has been facing criticism from opposition parties and the public for failing to do enough to stop the lynchings, has blamed WhatsApp, warning the messaging service of legal action if it did not curb the spread of fake news.

On July 20, WhatsApp said it was limiting the number of people someone can forward messages to simultaneously, and said it was considering more changes to curb the spread of fake messages in its largest market. But it is unclear how much this will restrain mob violence.

Police probing the lynchings of Azam and others say they are often triggered by deep-rooted prejudices against minorities in India. Azam's own job at Accenture, according to his younger brother Akram, included reviewing the propriety of video content before it was uploaded to Alphabet Inc's YouTube.