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US-based quick-service restaurant chain Long John Silver's has brought back Wild-Caught Norway Lobster Bites to its 2024 holiday season menu.
The Lobster Bites, made from wild-caught Norway lobster tails coated in a buttery breaded coating, are available for a limited time at participating outlets across the US.
The restaurant is also offering Red Velvet Cheesecake from The Cheesecake Factory Bakery in a collaboration to expand menu options and appeal to a wider range of customers.
The dessert features layers of red velvet cake and classic cheesecake topped with cream cheese icing and whipped cream.
Long John Silver marketing and innovation senior vice-president Christopher Caudill said: "We know the return of our fan-favourite Lobster Bites will make waves, and we're excited to offer multiple ways to enjoy them this season."
Caudill added: "Our Lobster Bites provide the perfect blend of sweet flavour with crispy texture, delivering great value on wild-caught Norway lobster at fast food prices."
Customers can enjoy the item in a range of meal combinations, including adding them to any meal or opting for smaller, larger or family-sized portions separately.
In May 2024, Long John Silver's launched a mobile application and a new loyalty programme named Seacret Society.
The initiatives aim to enhance customer engagement with the brand by offering convenience and exclusive rewards.
"Long John Silver’s Lobster Bites return for US holidays 2024" was originally created and published by Verdict Food Service, a GlobalData owned brand.
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