London Stock Exchange Group has backed and partnered with digital investment platform provider Floww in an effort to help unlisted companies raise capital, marking its most significant foray into the private markets yet.

LSEG said the move is part of a strategy to modernize the capital markets and build its presence in the private markets. More broadly, the UK has been making changes, including a review of the London listing regime, in a bid to attract more technology companies to the city post-Brexit.

The exchange added that it plans to use the Floww platform to launch a private primary capital raising facility, while also offering liquidity and secondary market options through the use of new technologies.

"Our ambition is to be the first global exchange group that is genuinely indifferent as to whether a company is public or private, and Floww is another step in this journey," Murray Roos, LSEG's group head of capital markets, said in a statement.

Floww has developed a digital investment workflow platform that currently lists 7,000 company profiles and 70 venture capital firms and allows investors to monitor and track their investments as well as find new ones. Last month the company raised £10 million from undisclosed investors, putting its valuation at £55 million, according to PitchBook data.

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This article originally appeared on PitchBook News