NEW YORK, NY--(Marketwired - Sep 16, 2013) - OrderGroove, the leading provider of subscription commerce solutions, today announced that L'Occitane, a global omnichannel beauty retailer, has selected OrderGroove's Subscription Retail platform to power its subscription business.
L'Occitane is dedicated to providing customers with a simple, hassle-free way to purchase their natural beauty, skincare, haircare & fragrance products on a recurring basis, both online and via their 2,000 boutique locations worldwide. The company integrated its eCommerce site with OrderGroove's platform to support their goal to move beyond one-time transactions, build recurring revenue, and maximize brand loyalty while providing a more convenient and seamless shopping experience for L'Occitane customers.
OrderGroove will manage the entire L'Occitane Auto-Replenishment Concierge Service from front-end design to payment processing to email marketing campaign integration -- helping L'Occitane attract new customers, retain existing ones, and increase subscription revenue. Furthermore, OrderGroove's continuous data monitoring, analysis, and subscription marketing services will maximize conversion and retention for the program. OrderGroove was selected due to the powerful combination of the company's sophisticated technology and subscription commerce best practices.
"Achieving the highest levels of customer satisfaction is our top priority because we are committed to providing an exceptional customer experience. We needed a solution like OrderGroove that would allow us to retain our most valuable customers, react quickly to changing consumer demands, and deliver shopping experiences that make it easier and more convenient for our customers to purchase online. We are confident that we made the right choice with OrderGroove -- a scalable platform that can support the rigorous demands of our large, rapidly growing digital commerce operation," said Christina Polychroni, VP of Marketing at L'Occitane.
"Leading companies like L'Occitane recognize the need to be differentiated to successfully compete in today's rapidly changing retail environment. We're thrilled to be partnering with L'Occitane as we launch their subscription commerce business," said Greg Alvo, CEO at OrderGroove. "Our partnership with L'Occitane demonstrates the success we are having with world-class retailers and brands. We are excited to see a rapidly increasing number of well-established companies moving their mission-critical subscription commerce business onto our platform."
About L'Occitane: