WOOSTER − One of Wayne County's most popular donut stands is celebrating a big birthday in 2023.
Lerch's Donuts, headquartered in Wooster, is celebrating its 90th anniversary.
And whether it's from appearing at county fairs to reaching out into their surrounding communities, Lerch's is a name remembered and passed down from generation to generation.
But the donut shop offers more than just donuts. They also offer special French-style waffles and fresh-squeezed lemonade for those hot summer days.
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Being one of the most recognizable names for donuts makes them a name that will be passed down and etched in tradition. And that is something their current owner is very proud of.
"It's a tradition," Adam Geitgey said. "We have grandparents bringing their kids and grandkids to our stand, and they become fans."
Not only that, but people have some interesting stories about Lerch's. And Geitgey realizes that the first day that Lerch's opens for the new year is like a rite of spring.
"People used to say that when the donut trailer comes out in Wayne County, it's the first sign of spring," he said.
'... and you can't eat just one'
Now, as Lerch's rolls on in 2023, their customers are finding plenty of ways to enjoy their donuts. Whether plain, topped with sugar, dipped in milk or coffee, Lerch's are a staple across multiple counties in northeast and north central Ohio.
One particular Wayne County resident is a major fan of the brand.
"The donuts are always fresh, and you can't eat just one," Wayne County Commissioner Sue Smail said.
And the popularity of Lerch's Donuts doesn't just apply to older generations, but to college-age people too. And most people often know what they get and appreciate the quality of having a hometown option.
"I would say I like their donuts in particular because I know what I'm getting from them every time as they are local and fresh," Wooster resident and Ashland University alum Jake Hjerpe said.
But the most popular times of year for donuts are when they are sold at county fairs. In 2023, Lerch's will set up at 12 fairs across nine counties in Northeast and North Central Ohio. The donut stand is one of the most popular stands at three county fairs in particular.
"They are extremely popular. It used to be one of the things people would look forward to," Holmes County Director of Concessions Jamie Darr said.