HOLBROOK, NY--(Marketwired - Sep 4, 2013) - Limitless Venture Group Inc. (OTC Pink: LVGI) today announced that Pete Maletto, President and Sr. Scientist of PTM Food Consulting, would lead the product development team for LVGI's G.E.A.R. Sports Nutraceutical subsidiary.
"I am looking forward to serving as the product development arm and the opportunity to create the most innovative sports nutrition companies in the world. It is an honor to be part of this incredibly talented staff at G.E.A.R. We plan on making a very proactive and creative push to ensure the G.E.A.R brand sets new standards in innovation unlike the industry has ever seen. The focus of our product success will be health benefits the user can feel, and an actionable point of difference that no one other company can duplicate. I plan to make everyone involved, from G.E.A.R. employees to investors, very proud of what we are ready to accomplish," Maletto said.
Serving North America and other international clientele worldwide Maletto has single handedly created 160 products since 2004. Prior to PTM Food Consulting, Maletto was the former VP of product development and mastermind for Keto Foods from 1999-2003. He took advantage of the low carb craze, solely creating 200 low carb food alternatives in just four years reaching over 40 million in growth. In 2012, products developed by Pete Maletto have amassed over 1.2 billion in gross sales for his clients, with 80% of those sales in the sports nutrition arena.
"Having Pete Maletto onboard is one of the company's biggest accomplishments ensuring the success of G.E.A.R.," commented Peter Scalise III, CEO of Limitless Venture Group Inc. "His experience as a dietary supplement formulator with prior accomplishments in the sports nutrition industry provides us an advantage over any other company because of his great understanding of creating innovation and applying that to a product line, which will play as a key factor of our success."
The Company will soon introduce G.E.A.R.'s Shock Series™ product line with patent-pending "BEET DRIVE™" technology. The initial workout line of supplements will consist of three products that focus on timing windows for maximum work out performance, sustentation and recovery.
G Shock™, which is the company's flagship pre-workout product, will be, accompanied by E Shock™, the all day energy/endurance enhancer and Maxx Shock post workout supplement which focuses on muscle recovery.
G.E.A.R.™ is an all inclusive nutraceutical line not specific to any particular sport. It is ideal not only for professional athletes at the highest levels, but for any individual looking to get into shape and live a healthy, active lifestyle.