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New Innovations and Incentives Empower Consultants to Accelerate Business Growth in 2025

SALT LAKE CITY, Jan. 13, 2025 (GLOBE NEWSWIRE) -- LifeVantage Corporation (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, hosted its annual Global Kickoff on Saturday, January 11, 2025. Thousands of the company’s independent Consultants around the world joined the live broadcast to celebrate the company’s bold vision for 2025, which emphasized momentum, continued innovation, and international expansion of the MindBody GLP-1 System™. The company also announced that the Philippines, Taiwan, Hong Kong, and Singapore markets will transition to the Evolve Compensation Plan on March 1, with Thailand, the final market to move to Evolve, planned for transition by the end of the fiscal year.

An energetic tone was set early in the broadcast by President and CEO Steve Fife, who introduced the 2025 theme: "Drive ERA." The theme’s core message encourages Consultants to build on the momentum of the previous year, find their internal motivations, and take proactive control of their success.

“Over the last several years and during the course of our LV360 transformation we’ve laid the foundation for growth by equipping our Consultants with tools to thrive," said Fife. "Now, in 2025, we’re challenging the field to leverage that momentum, lean into the possibilities ahead, set ambitious goals, and drive their businesses to new heights."

Highlights from the Global Kickoff Event

MindBody System™ International Rollout
LifeVantage announced the global launch schedule for its newest product innovation, the MindBody GLP-1 System™, starting in Japan on March 15, 2025. Consultants in Australia, New Zealand, Mexico, Europe, and Thailand will also have access to the product that same day, with the full launch and availability for customers coming April 24, 2025, coinciding with the company’s Global Convention.

Healthy Weight Stack Study Results
A major announcement at the event was the release of new findings from a third-party cell study on the synergy between the patent-pending MindBody GLP-1 System^™ and the proprietary Protandim^® Nrf2 Synergizer^® which together comprise the Healthy Weight Stack. Results showed that the combination of the products not only amplified key benefits of each individual product, but also led to unexpected additional benefits through the activation of 22 new genes.^*||

Key findings include:

• Synergistic Organ Health Activation: 22 new genes were activated to help cells restore, rebuild, and renew optimal organ strength, structure, and communication to help the body think faster, feel stronger and age smarter.^*||
  

• Enhanced Antioxidant Defense: Four additional antioxidant pathways were activated, supporting Protandim Nrf2 Synergizer’s ability to help cells make antioxidants they need to combat oxidative stress and promote cellular resilience.^*||
  

• Amplified Fat Metabolism: Nine additional fat and fatty acid metabolism pathways were activated, improving MindBody GLP-1 System’s efficacy by optimizing the body’s ability to use and distribute fat effectively and enhancing the breakdown of unhealthy visceral fat in the midsection.^{*|| ‡}