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TORONTO, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV: LFST) (FRANKFURT: M5B0) (OTCMKTS: LFSWF), a health-tech company that leverages advancements in science and technology to support wellness in innovative ways, is pleased to announce the appointment of Andrea Judge as Chief Executive Officer of Lifeist Wellness Inc. effective today. Andrea, the current CEO of Lifeist's subsidiary Mikra Cellular Sciences Inc. (“Mikra”) since July 2024, will now lead Lifeist in its entirety. In addition, Ms. Judge has been appointed to the Board of Directors of the Company.
Andrea brings a proven track record of leadership, having demonstrated the necessary skills, acumen, and experience to lead Lifeist into its next phase of growth. Her extensive background in sales, marketing, and executive management, coupled with her entrepreneurial mindset, uniquely positions her to take on this expanded role. Prior to joining Lifeist, Andrea advanced through senior positions in the medical aesthetics industry and began her career in marketing at Red Bull. Her comprehensive industry background, combined with a passion for health and wellness, entrepreneurial spirit, and inspiring leadership experience, make her exceptionally well-suited to lead Lifeist as the Company embarks on its newly focused growth stage.
“We welcome Andrea to the position of Lifeist’s new CEO,” said Branden Spikes, Chairman of the Board. “Her proven leadership at Mikra, combined with her strategic vision and deep understanding of the health and wellness industry, makes her the ideal candidate to lead Lifeist into the next chapter, both as its CEO and as a member of the Board of Directors. At the same time, we thank Meni for his unwavering commitment and leadership through the years. We are confident that his continued presence on the Board will be invaluable as we work to execute our strategic vision.”
“I am honored and excited to lead Lifeist during this pivotal transformative period,” said Andrea Judge, CEO of Lifeist Wellness. “Mikra is experiencing growth and increased customer engagement, and we are capitalizing on this momentum through new marketing initiatives and expanding our health and wellness portfolio. Moving forward, we will leverage our expertise to discover, develop, and deliver innovative, science-backed products, and solutions that address the evolving needs of those seeking to improve their own health and wellness. I look forward to collaborating with the talented team and Board at Lifeist as we execute our strategic vision, work toward profitability, and make meaningful wellness solutions more accessible to our growing market.”