In This Article:
Newest event in the company's owned and produced portfolio will highlight ongoing development of Anniston's world-class trail system; and will be the most easterly Leadville qualifying race
ANNISTON, Ala., March 28, 2025 /PRNewswire/ -- Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, announces the launch of the Life Time Coldwater Trail MTB & Run presented by Sunny King Auto. This new mountain bike and trail run event is set for October 24 and 25, 2025 in Anniston, Alabama and adds to the Company's portfolio of nearly 30 iconic athletic events across the country.
Life Time, owner and producer of this new endurance event, invites mountain bikers and trail runners to discover the hidden gem of Coldwater Mountain in Anniston, Alabama. The event will offer 50K and 100K distances for cyclists, as well as 15K and 50K distances for runners, and will showcase portions of the more than 4,000 acres of land that make up the picturesque Coldwater Mountain Trail System.
"Over the past few years, we've been searching the southeast to find the right venue to bring a new Leadville qualifier and have found that in Anniston," said Kimo Seymour, President of Media and Events at Life Time. "Life Time is dedicated to creating unforgettable experiences and meaningful partnerships with local host communities. We're excited for Anniston to be our latest partner in that as we welcome trail runners and mountain bikers from around the globe."
As a rising destination for outdoor recreation and in what the Alabama Tourism Department has declared "The Year of Alabama Trails," Anniston and the surrounding Calhoun County have gone all in on their investment in outdoor recreation.
The vision and dedication from the community that transformed Coldwater Mountain into a premier riding and running destination is what caught the attention of Life Time.
"Thanks to the hard work of NEABA members and the support of the local community, Coldwater Mountain Bike Trail System is quickly becoming the go-to place for mountain biking in the southeast," said Ken Hickman, President of the Northeast Alabama Bicycle Association. "The trails offer a unique blend of natural beauty and technical challenges, making them a favorite among riders and offering something for everyone. We're excited to be working with Life Time to highlight what Coldwater has to offer."
The Life Time Coldwater Trail MTB & Run will offer a variety of race categories to accommodate both competitive and recreational participants, ranging from technical mountain bike races to scenic trail runs through Anniston's lush forests and rugged terrain. The course will showcase some of the area's most iconic trails, many of which have been crafted and maintained through partnerships between local volunteers, trail advocacy groups, and the City of Anniston. To date, more than $4 million has been invested in the development of the Coldwater Mountain Trail area from a variety of sources including the City of Anniston, state grants and Innovate Alabama.