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Following their recent Unrivaled match up, Hull and Martin join Athleta in celebrating the transformative power of women inspiring women and girls to move
SAN FRANCISCO, Jan. 29, 2025 /PRNewswire/ -- Athleta, a Gap Inc. (NYSE: GAP) company and leading women's performance activewear brand, is adding to its Power of She Collective WNBA and Unrivaled league stars, Lexie Hull and Kate Martin. Amid the explosive growth of women's sports — marked by the WNBA's highest viewership and attendance in over 20 years and the launch of the Unrivaled league — Lexie and Kate join current WNBA player Monique Billings in empowering and supporting the next generation of female athletes.
"At Athleta, we're committed not only to delivering innovative products for women but also to fostering a community built on the belief that powerful women move women forward," said Chris Blakeslee, CEO of Athleta. "Lexie and Kate are not only exceptional athletes but also remarkable women, and as a brand that champions the whole athlete, we're proud to welcome them to our Power of She Collective."
Athleta has partnered with the Greater Miami chapter of Girls Inc., a national organization that offers programming and mentorship to help girls overcome unique challenges and develop into strong, confident global leaders. As part of this collaboration, Athleta hosted local youth at the January 27th Unrivaled match, where Hull and Martin's teams faced off for the first time this season providing girls with the opportunity to witness these women in action. Additionally, the brand made a donation to Girls Inc. which will fund free high quality after school and summer programs for girls in low-income communities in Miami.
"I know first-hand the positive impact an uplifting and supportive community has on athletic performance and am grateful to be part of one that is helping the next generation of female athletes succeed," said Lexie Hull.
Athleta began the Power of She Collective in 2023 to deepen its relationship with female athletes at every stage of their careers and further build on its mission of inspiring women and girls through movement. Hull and Martin will partner with Athleta to influence product innovations, access personal and professional mentorship opportunities, and participate in the brand's Power of She impact programs. They will also work alongside fellow brand ambassadors including Simone Biles, Katie Ledecky, Natalie Coughlin, Brenna Huckaby and more.
"It's an honor to join the Power of She Collective alongside such an incredible group of athletes who are advancing both women's sports and female empowerment," says Kate Martin. "I'm looking forward to working with Athleta to help elevate and recognize female athletes in the way they truly deserve."