In This Article:
Levi’s largest store in India is open for business.
The denim brand opened an owned-and-operated 9,150 square foot store in New Delhi’s Pacific Mall, which attracts approximately 1 million visitors each month.
More from Sourcing Journal
-
Ozempic Not Yet Shifting National Trends Despite Localized Impact
-
How Amazon Is Educating Consumers About the Cotton Levi's Uses
Featuring Levi’s Icon design concept, the store provides consumers with an elevated shopping experience centered around the brand’s denim roots. The store boasts indigo ceilings and indigo ombre pillars. Bespoke elements such as LED displays with visual animations are displayed throughout the day.
A comprehensive assortment of Levi’s iconic styles like the 501 jean and Trucker jacket are available as well as trend-focused collections for men and women. The store also houses a Levi’s Tailor Shop, offering enhanced personalization services such as custom embroidery and distressing, enabling customers to create unique products tailored to their preferences.
Levi’s said the store “reaffirms its commitment to enhancing brand expansion and its direct-to-consumer strategy, providing a larger footprint for an extensive display of Levi’s products, ensuring both new and returning customers can effortlessly find their favorite styles and explore exciting new offerings.”
The store is Levi’s largest in a mall globally. It is also the brand’s third recent store opening in Asia. In April, the brand landed in Bangladesh opening its first store in the capital city of Dhaka. Levi’s also reopened of its store in the popular mall, CentralWorld, in Bangkok, Thailand.
“As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers at our stores,” said Hiren Gor, Levi Strauss & Co. general manager, South Asia. “With the expanded floor space, fashion seekers and style curators alike visiting our Pacific Mall store can also expect to find a wide assortment of products to achieve their desired top-to-bottom denim lifestyle looks.”