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LegalZoom encourages small business owners to file for a trademark before federal filing fees increase on January 18, 2025
MOUNTAIN VIEW, Calif., Dec. 05, 2024 (GLOBE NEWSWIRE) -- As small businesses face increasing competition in the digital age, LegalZoom (Nasdaq:LZ), a leading online platform for legal services, urges small business owners to safeguard their intellectual property through trademark registration and other protection measures. While the rise of artificial intelligence (AI)-powered tools can simplify business processes, they have also made it easier for competitors to copy branding elements, products, and services. For small business owners, trademarks provide the legal means to safeguard their brand and product names, slogans, and logos, prevent customer confusion, and grant them exclusivity in the market. LegalZoom is encouraging startups and solopreneurs to file for trademark registration before the United States Patent and Trademark Office increases trademark filing fees on January 18, 2025.
LegalZoom's suite of services are designed to support startups and solopreneurs, many of whom have limited initial capital, by making small business legal and compliance solutions more accessible. LegalZoom, through its law firm LZ Legal Services, offers a simple trademark process guided by an experienced attorney and powered by smart technology to deliver customers quality legal support efficiently and affordably.
"With the increasing ease of copycats fueled by AI and other tools, protecting your intellectual property is no longer optional — it's vital for survival and growth," said Anudeep Sethee, VP, Legal Practice Leader at LegalZoom and Managing Director of LZ Legal Services. "LegalZoom’s trademark services offer affordable and comprehensive protection, giving business owners peace of mind that their hard-earned assets are secure."
LegalZoom recently analyzed five years of customer data to identify trends among small business owners. A rise in trademark applications and registrations over the past five years indicates that small business owners are increasingly more aware of the importance of protecting their intellectual property. Sectors like education, entertainment, advertising, business, and clothing are leading the way in trademark filings, representing 44% of LZ Legal Services filed applications since 2019. These sectors, likely more impacted by digital transformation and creative industries, may feel an increased urgency to secure their intellectual property due to the rapid pace of technological advancements and content distribution.