Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Hidden Valley Ranch doubles down in its popular flavor
Hidden Valley Ranch is partnering with a familiar friend to launch its newest product: an amped-up version of the dressing itself.
The Clorox-owned product is launching what it calls the “most exclusive, flavor-serious ranch” to date: Double Ranch. The limited-edition release features double the herbs, spices, flavor and even double the bottles with a fusion of two to form the letter X.
"Our HVRxHVR collab shows just how serious we are about our ranch flavor,” CC Ciafone, marketing director at Hidden Valley Ranch, said in a statement. “There's nothing ranchier.”
Only 222 bottles of the Hidden Valley Ranch x Hidden Valley Ranch were made available to the public online and through Snapchat for $44. People who were able to get one also received a double ramekin for dipping and a reversible bucket hat for donning.
Hidden Valley Ranch, which was founded in 1954 by Steve Henson, is the nation's original ranch dressing brand, according to Clorox. Statista estimated that in 2020, 9.2 million Americans used 3 or more bottles.
Henson’s brainchild is no stranger to promotions designed to drum up attention for the widely used dressing.
In September, it partnered with sauces and condiments brand This Little Goat on Ranch Chili Crunch. The product blends umami flavors with the zestiness of Hidden Valley Ranch seasoning, the companies said.
Previously it worked with Van Leeuwen on a ranch-flavored ice cream, and in 2021 it sold a holiday gift package featuring Hidden Valley featured eggnog combined with its ranch seasoning.
— Christopher Doering
Sweet meets sour with My Mochi’s dilly launch
My/Mochi launched a pickle-inspired flavor last week, the latest company to hop on the dill bandwagon.
The new Classic Pickle flavor is the first mochi ice cream of its kind. It debuted in time for National Pickle Day on Nov. 14. The product features a sweetened dill pickle-flavored ice cream wrapped in a soft mochi dough, the company said.
My/Mochi is the latest company to capitalize on the pickle product craze. Nearly 70% of consumers reported they like or love pickles, according to data from Datassential. In 2022, Yelp predicted a rise in pickles as a top trend for 2023, with pickled food searches up on the site by 55% in 2022.