Lead Real Estate Co., LTD Introduces Fitness Tracker “MOTHER Bracelet®︎” to ENT TERRACE and Invites Activities that Lead to Social Support

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LEAD REAL ESTATE CO., LTD
LEAD REAL ESTATE CO., LTD

ENT TERRACE extended-stay hotel brand, operated by Lead Real Estate Co., Ltd. offering MOTHER Bracelet. Image courtesy of Lead Real Estate Co., ltd.

ENT TERRACE extended-stay hotel brand, operated by Lead Real Estate Co., Ltd. offering MOTHER Bracelet. Image courtesy of Lead Real Estate Co., ltd.
ENT TERRACE extended-stay hotel brand, operated by Lead Real Estate Co., Ltd. offering MOTHER Bracelet. Image courtesy of Lead Real Estate Co., ltd.

Mother Bracelet

Mother Bracelet
Mother Bracelet

Lead Real Estate Co., LTD

Lead Real Estate Co., LTD
Lead Real Estate Co., LTD

ENT TERRACE

ENT TERRACE
ENT TERRACE

MEDIRON MOTHER Labs Inc.

MEDIRON MOTHER Labs Inc.
MEDIRON MOTHER Labs Inc.

TOKYO, Oct. 23, 2024 (GLOBE NEWSWIRE) -- Lead Real Estate Co., LTD (Nasdaq: LRE), a Japanese real estate developer of luxury residential properties, including single-family homes and condominiums across Tokyo, Kanagawa prefecture and Sapporo, and which develops and operates the ENT TERRACE brand of extended-stay hotels, today announced that LRE will introduce MOTHER Bracelet ®︎, a fitness tracker developed by MEDIROM MOTHER Labs Inc., a subsidiary of MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM), which operates a health tech business, to two hotels under the ENT TERRACE brand. This initiative will launch on Friday, November 1st, under the theme “Circulation of Happiness through Energy of Travel.”

    

ENT TERRACE extended-stay hotel brand, operated by Lead Real Estate Co., Ltd. offering MOTHER Bracelet. Image courtesy of Lead Real Estate Co., Ltd.

MOTHER Bracelet ®︎ is a fitness tracker that does not require charging. Following the introduction, these trackers will be available free of charge to guests staying at the ENT TERRACE hotels. In addition to visualizing their own health condition, guests can earn energy points just by walking, which will then be automatically converted into cash to be donated by our hotels to organizations that are working to build and support the future of Japan. We believe this initiative offers a new style of travel, creating memorable experiences while contributing to a brighter tomorrow.

Activity details

The trackers will first be introduced to two apartment hotel locations under the ENT TERRACE brand, with plans to gradually expand to other hotels under the ENT TERRACE brand. Guests will have the option to use a MOTHER Bracelet ®︎ during they stay, a stress-free device which does not require charging and can be worn in the shower. The hotel guests simply wear the device and enjoy their trip freely, and energy is accumulated based on the number of steps they take.

In addition to tracking steps, the device also measures sleep, body surface temperature, heart rate, and calories burned. This data is saved locally on hotel computers, and guests can check their vital data using a terminal installed at the front desk. This is a customer-participatory activity that visualizes the state of guests’ health and restfulness at our hotels.

Start date: November 1st, 2024 (Friday)
Facilities: ENT TERRACE ASAKUSA / ENT TERRACE AKIHABARA
Details: Participating hotels will donate 50 yen for every 5,000 steps, up to a maximum of 100 yen per day, to organizations that are working to create and support the future of Japan.
How to participate: The front desk staff will provide participate details upon check-in
Fee: Free rental