Lead Real Estate Co., LTD Announces Business Alliance with MEDIROM Healthcare Technologies Inc. for Healthtech Support in the Hotel Business

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LEAD REAL ESTATE CO., LTD
LEAD REAL ESTATE CO., LTD

Lead Real Estate Co., LTD Business Alliance with MEDIROM Healthcare Technologies Inc.

Lead Real Estate Co., LTD Business Alliance with MEDIROM Healthcare Technologies Inc.
Lead Real Estate Co., LTD Business Alliance with MEDIROM Healthcare Technologies Inc.

Mother Bracelet

Mother Bracelet
Mother Bracelet

Lead Real Estate Co., Ltd

Lead Real Estate Co., Ltd
Lead Real Estate Co., Ltd

ENT TERRACE

ENT TERRACE
ENT TERRACE

MEDIROM MOTHER Labs Inc.

MEDIROM MOTHER Labs Inc.
MEDIROM MOTHER Labs Inc.


TOKYO, Oct. 08, 2024 (GLOBE NEWSWIRE) -- Lead Real Estate Co., LTD (Nasdaq: LRE) (“LRE,” or the “Company”), a Japanese real estate developer of luxury residential properties, including single-family homes and condominiums across Tokyo, Kanagawa prefecture and Sapporo, today announced a partnership with MEDIROM MOTHER Labs Inc. (“MOTHER Labs”), a subsidiary of MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM), which operates a health tech business.

Background of the Business Alliance

LRE develops and operates the ENT TERRACE brand of extended-stay hotels, offering the “stay like living” concept designed to provide guests with a personalized, home-like experience tailored to each guest.

According to a report by the Japan National Tourism Organization1, Japan’s tourism industry is accelerating, partially driven by the weaker yen, which is attracting a growing number of international travelers. Compared to June 2023, the number of foreign tourists visiting Japan in June 2024 increased by 51.2% year-on-year and by 8.9% compared with pre-pandemic June 2019, reaching a record high of approximately 3.13 million travelers in June 2024. To cater to this growing market, LRE has been offering its ENT TERRACE hotel guests unique Japanese experiences and services.

MOTHER Labs focuses on the development and sales of MOTHER Bracelet®, a fitness tracker that requires no electric charging, as it utilizes innovative technology such as Gemini TEG (Thermoelectric Generator) and Mercury Boost Converter to enable the user’s body heat to generate electricity. MRM’s product line also includes other fitness apps and wellness products that synchronize with MOTHER Bracelet® and its technology platforms, allowing for a health management experience. Through its retail salon brands, including Re.Ra.Ku®, MRM has established a growing healthtech segment aimed at improving health outcomes and satisfaction for its customers.

The collaboration between LRE and MOTHER Labs is built on a shared mission to “create an exciting cycle of happiness through business.” Through this business alliance, MOTHER Bracelet® will be gradually installed to all ENT TERRACE hotels. By utilizing the MOTHER Bracelet®, a stress-free device that is lightweight, does not require charging, and can be worn in the shower, guests can visualize their health status with ease. By incorporating the MOTHER Bracelet® and its features, we aim to provide our future customers with a “cycle of happiness” connected by compassion.