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LACROIX deploys its positive impact strategy by accelerating the international development of its Environment activity
On December 7, 2023, LACROIX presented its CSR roadmap, based in particular on ambitious targets for the development of positive-impact activities by 2030.
As part of this proactive strategy, the Group is today stepping up the pace of its Environment activity, particularly internationally.
Through Environment, whose equipment and solutions are 100% contributing to the ecological transition, LACROIX covers buoyant markets that are growing steadily worldwide.
Driven by a structural dynamic linked to population growth against a backdrop of global warming, the challenges linked to water and energy management are crucial. As a result, global spending in these sectors is set to enjoy very positive momentum over the next few years.
Worldwide, despite the scarcity of resources, more than a third of the drinking water produced is lost in networks, with huge disparities between countries. This has led to a growing awareness of the issue.
With the growing share of non-controllable renewable energies (solar, wind) posing new challenges for ensuring grid balance, Smart Grid solutions are becoming increasingly vital. The Heating, Ventilation and Air-Conditioning (HVAC) sector is also benefiting from sustainable trends, with its growing use of renewable energy sources for buildings. Finally, Street Lighting solutions are driven by the acceleration of energy-saving investments worldwide.
Over the last two years, international revenue (excluding France and Germany) in the Environment division have grown by 24% a year, from €13 million in 2021 to €21 million in 2023.
Revenue in the Street Lighting segment, which will be accounted for in the Environment activity from 2024 onwards, are also growing at a brisk pace internationally, rising from €5 million in 2021 to €7.5 million in 2023.
Beyond structurally promising trends, the Environment activity has also benefited, since 2020, from the implementation of an offensive international strategy that enables LACROIX IIoT solutions to be exported to around 30 countries. It is based on the deployment of the "Channel Partner Program", which selects, qualifies and manages a network of more than 50 LACROIX partners in Europe, the Middle East, Africa, South America and Asean.
"The international development of our Environment activity represents a very strong growth potential, which we are tackling in a targeted way by prioritizing countries offering the most favorable ecosystems, notably thanks to regulations, and by maintaining a strong dynamic around new products and solutions and adapted to the needs of international markets.
We are constantly strengthening our local network of expert partners. It represents a real asset not only in our commercial deployment, but also in our knowledge of markets and the development of our strategy", explains Ronald Vrancken, Executive Managing Director of LACROIX's Environment activity.