Kohl’s Corporation KSS has launched its new DesigNation collection featuring designer Thakoon Panichgul. Under Kohl’s concept DesigNation, the company showcases clothes from premier U.S. designers. The limited-period collection is inspired by various international destinations, with a different designer for every new collection launched. The collection is showcased exclusively at Kohl’s stores and the company’s website Kohls.com.
Inspired by the London City, Thakoon has used iconic character, culture and history of London, to give a sophisticated and extremely wearable capsule collection for the fall season. The collection includes uniquely designed classic pieces for everyday wear and will cost from $36 to $175.
Thakoon will be the seventh designer partnering with Kohl’s, which introduced its DesigNation collection in fall 2012 with designer Narciso Rodriguez followed by Derek Lam, Catherine Malandrino, Peter Som, Elie Tahari, and most recently MILLY by Michelle Smith.
Kohl’s has been focusing on introducing new brands in order to keep the inventory assortment fresh and drive customer traffic to its stores and website. Through its DesigNation concept, the company helps to offer customers with more fashion options and is expected to drive top-line growth going forward.
Apart from DesigNation, Kohl’s continues to benefit from several private and exclusive brands like Jennifer Lopez, Marc Anthony, Rock & Republic, and Van Heusen brands. The company launched brands including Champion and PUMA in the first quarter of 2015 and Bliss, a prestige skincare collection, in Feb 2015. Bliss comprises signature skincare and body products and will be available on Kohls.com and at all Kohl’s stores by the end of 2015. The company also plans to roll out more of the Disney portfolio at regular intervals in 2015.
Kohl’s carries a Zacks Rank #4 (Sell).
Some better-ranked stocks in the retail sector are Express, Inc. EXPR, Foot Locker, Inc. FL and Destination XL Group, Inc. DXLG. All the three stocks sport a Zacks Rank #1 (Strong Buy).
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