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Kohl’s Q3 Sales Drop 8.8% as Ashley Buchanan Prepares to Become CEO

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Updated 4:34 p.m. EST Nov. 26

Ashley Buchanan has his work cut out for him as the next chief executive officer of Kohl’s Corp.

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In its last report to Wall Street before Buchanan steps in for current CEO Tom Kingsbury in January, the company turned in steep bottom- and top-line declines for the third quarter.

Net income fell 63 percent to $22 million, or 20 cents a diluted share, down from $59 million, or 53 cents, a year earlier. Sales for the quarter ended Nov. 2 declined 8.8 percent to $3.5 billion with a 9.3 percent drop in comparable sales.

EPS came in 7 cents below the 27 cents analysts projected and revenues were more than $200 million below expectations.

Investors — reacting to both the CEO switch late Monday and the earnings report — sent shares of Kohl’s down 17 percent to $15.22 on Tuesday.

On a conference call with analysts, retail veteran Kingsbury said he signed up for two years as CEO, a term that would have ended in May.

“I came in to help out the company in the transition,” he said. “It’s not an exact science in terms of hiring somebody. We are fortunate to have Ashley come and decide to join us. And this is the way the timing worked out overall.”

The CEO said Buchanan is “very much aligned with the strategy that we have in place right now. He spent a lot of time with our board of directors, time with me. As always, there will be some changes and modifications and he’ll want to obviously put his fingerprints on the strategies and what you would expect.”

Buchanan has been CEO of craft store Michaels Cos. for four years and before that spent 13 years rising up through the ranks at Walmart Inc.

One area where he will have to dig in is apparel, which represents the lion’s share of Kohl’s business.

Kingsbury, a former CEO of off-pricer Burlington Stores Inc., said the third quarter was “frankly disappointing” as growth areas — including Sephora, home decor and Babies “R” Us shops — did not offset declines in apparel and footwear.

The CEO said Kohl’s “undervalued the short-term impact” of the initiatives taken to grow the business.

The result was a decline in consumer traffic, not enough inventory in private label apparel and key value items and lost traction in areas like jewelry, petites and intimate apparel.

On private brands in particular, Kingsbury said: “Over the past 18 months, we have managed inventory very tightly, largely driven by new processes implemented by operating with more open-to-buy liquidity and clearing goods on a more regular basis. At the same time, we increased our inventory investments in our key growth categories such as Sephora, home decor, gifting and impulse. And we have also brought in a significant number of new market brands to capitalize on trend-right merchandise.