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Volkswagen Group owned Škoda says it has become the first European automotive brand to offer an Amazon car showroom that seamlessly integrates real-time new car stock availability where customers are.
Through this new venture with Amazon, customers can browse the full Škoda range, check local availability, request a test drive, and explore finance options - all before visiting a chosen Škoda retailer to make a purchase and enjoying a ‘click to drive’ experience.
By joining forces with Amazon, Škoda says it is enhancing the browsing experience, providing customers with all the information they need in a familiar online environment before making their decision.
According to a recent national survey of 2,000 UK adults, commissioned by Škoda UK, 47% of potential customers value being able to research from home when buying a new car.
However, the Škoda survey highlights the ongoing importance of physical interaction before purchasing a car. While 82% of respondents prefer some form of in-person engagement, 78% consider a test drive as essential. Expert knowledge (47%), product demonstrations (36%), and face-to-face interaction were also cited as key factors influencing their decision.
The survey reveals British consumers’ shopping habits. With 77% of respondents spending up to two hours a day browsing online, the appeal of digital convenience is clear: 59% cited ease and simplicity as their main reason for shopping this way. This highlights a key insight in the context of car buying - customers crave convenience, but also the added reassurance of a physical car dealership experience.
UK customers can now:
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Browse and check real-time local stock availability (with cars ready within 2-4 weeks);
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Request a test drive;
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Explore and calculate finance options;
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Compare models;
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Make the purchase in person with a Škoda retailer
Matthew Bowden, Director of Škoda UK, said: “Online browsing and research are part of everyday life, which is why we’re so excited to launch the Škoda showroom at Amazon. It gives prospective customers more opportunities to find their next car and see where it’s available, all from the comfort of their home.”
Customers start their journey at the Amazon.co.uk site or via the Amazon app on their smartphone or tablet. Once they have compared features and found a Škoda model, they are connected to their preferred retailer who they can visit to arrange finance, agree any part-exchanges and set a collection date.
"Škoda offers customers an Amazon showroom" was originally created and published by Just Auto, a GlobalData owned brand.