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On the Eve of Blockbuster Season, Kinepolis Commits to New IMAX Locations in France, Spain, Belgium and The Netherlands, as well as the U.S. and Canada
LAS VEGAS, March 31, 2025--(BUSINESS WIRE)--On the eve of global blockbuster season, Kinepolis and IMAX Corporation (NYSE: IMAX) today announced a multi-territory expansion of their longstanding global partnership with nine new state-of-the-art IMAX® with Laser systems across Europe, the U.S., and Canada. Under the agreement, Kinepolis will almost double the size of its IMAX offering in Europe to 13 locations, with seven new locations across France (1), Belgium (1), Spain (2), and the Netherlands (3). The agreement will also see Kinepolis add new IMAX locations in the United States and Canada.
The announcement was made today at CinemaCon 2025 in Las Vegas, as IMAX concludes a strong first quarter at the global box office and enters a summer blockbuster season with more Filmed for IMAX releases than ever, including the forthcoming "Sinners," "Thunderbolts," "Mission: Impossible – The Final Reckoning," "How to Train Your Dragon," "Superman," and "The Fantastic Four."
The agreement builds on a previous deal signed with Kinepolis in 2023 for eight IMAX locations, almost all of which were installed the same year. Inclusive of this deal, IMAX has tripled their network with the Belgium-based international exhibitor since early 2023. At present, IMAX partners with Kinepolis on twelve locations currently in operation across Belgium, France, Spain, Luxembourg, the U.S. and Canada.
"We are dedicated to providing premium cinema experiences that cater to the growing demand for richer and more immersive moviegoing. Our commitment is to deliver the best possible film experience for each movie, and IMAX has consistently proven its ability to elevate the viewing experience of Hollywood's biggest films. We are thrilled to expand our IMAX footprint and bring this exceptional experience to even more audiences," said Eddy Duquenne, CEO of Kinepolis Group.
"As we close out a strong quarter for system sales and enter a blockbuster season full of films made to be seen in IMAX, it is clear that demand for our platform is growing," said Rich Gelfond, CEO of IMAX. "Kinepolis is a world-class global exhibitor with a first-rate management team, beautiful cinemas, and excellent locations, and we look forward to expanding further across its global footprint."
Under the terms of the deal, eight of the new locations will open before the end of 2025. This will also mark the first time Kinepolis and IMAX have partnered on locations in the Netherlands and will double our network with MJR Cinemas in Michigan.