Partnership to also offer insider perks, from coveted premium membership giveaways to martini experiences at NYC's top restaurants, for those in the know - If You Know, You Ketel

NEW YORK, June 3, 2025 /PRNewswire/ -- Ketel One Family Made Vodka is teaming up with Dorsia, the global leader in the hospitality and tech space, best known for allowing its members access to the world's hardest to get restaurant reservations and most sought-after cultural experiences, to bring the legendary allure of the fictional Dorsia to life for one night only. For one unforgettable night on June 3, Ketel One Vodka will unite tastemakers who are truly in the know; those who recognize a defining cultural moment, live deep within dining and entertainment, and instinctively reach for a Ketel One Vodka martini to celebrate it.

In partnership with Dorsia, Ketel One Vodka will reimagine the famously elusive restaurant from pop culture lore, transforming one of New York's most sought-after dining destinations into a cocktail-centric experience. This exclusive evening taps into today's cultural obsession for rare reservations and iconic entertainment moments, offering an immersive ode to those who expect more from a night out and know that every elevated evening begins with a Ketel One martini. IYKYKetel.

Beyond the exclusive Dorsia door, Ketel One Vodka is also making other sought-after reservations easier to access through a highly coveted giveaway to three lucky winners, who will each receive a Dorsia Premium Membership, unlocking VIP reservations to world-class restaurants and cultural events. To enter, consumers must follow @KetelOne_US on Instagram, comment "IYKYK" #KetelOneSweepstakes on the giveaway post and tag a friend to have a cocktail with. Applicants must be 21+ to enter, subject to Official Rules.

"At Ketel One, we believe in creating extraordinary moments that elevate the everyday and go beyond expectations," said Ryan Hughes, Brand Director, Ketel One Vodka. "This collaboration will transform the Dorsia fantasy into a tangible experience and beyond that, offer culture and dining enthusiasts a taste of next-level hospitality centered around the art of a perfectly crafted cocktail."

To take the partnership to the next level, Ketel One Vodka is debuting the "Drinks on Dorsia" cocktail program at a curated selection of New York City's top restaurants, bookable on the Dorsia app. Members dining at participating venues can unlock a signature Ketel One cocktail; adding a touch of martini magic to their meal and turning an already desirable reservation into an unforgettable night out.