Katapult Promotes Derek Medlin to President and Chief Growth Officer

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Katapult Holdings, Inc.
Katapult Holdings, Inc.

PLANO, Texas, Aug. 22, 2024 (GLOBE NEWSWIRE) -- Katapult Holdings, Inc. (“Katapult” or the “Company”) (NASDAQ: KPLT), an e-commerce focused financial technology company, today announced that it has promoted Derek Medlin to the newly created role of president and chief growth officer (CGO).

In this role, Derek will lead the business development, marketing and operations teams at Katapult, with a focus on accelerating gross originations and revenue growth while continuing to drive operational efficiencies and productivity. One of Derek’s core responsibilities will be to help the Katapult team build new, and deepen existing, relationships with merchants and other strategic partners with the goal of demonstrating the incremental value of the innovative Katapult lease-to-own (LTO) solution and expanding access to high quality solutions for non-prime consumers.

“Derek has been a terrific partner to me over the past seven years and I am excited to expand his role at this critical juncture in our growth cycle,” said Orlando Zayas, CEO of Katapult. “Over the past nearly two years we have grown gross originations by introducing innovative new features like Katapult Pay, strategically capitalizing on opportunities to deliver incremental sales growth to our merchant partners and giving our customers a product experience that they love and deserve. I believe Derek can help us meaningfully accelerate our progress on these fronts and create benefits for all our stakeholders. We have an incredibly talented executive leadership team and together, I believe we can drive Katapult to significant share gains in our $50 to $60 billion addressable market.”

Derek transitions to this position from his previous role as chief operating officer (COO), which he has held since 2018. As COO of Katapult he helped the company expand its gross originations, which have grown for the past seven consecutive quarters, and revenue, which was more than $230 million over the last twelve months, as of the second quarter 2024. Other notable highlights of his tenure as COO include spearheading the company’s direct-to-consumer efforts, cost-effectively scaling global operations to support top-line growth and managing lifecycle planning, product strategy and merchant integrations. As a result, he was instrumental in the company’s launch of its groundbreaking Katapult app and Katapult Pay feature in late 2022, which represented 28% of the company’s gross originations in the second quarter of 2024, as well as the increase of Katapult’s customer NPS score and customer repeat purchase rate, which were 62 and 59.3%, respectively, in the second quarter of 2024.