Katapult Delivers Double-Digit Gross Originations Growth in the Fourth Quarter, Above Outlook

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Katapult Holdings, Inc.
Katapult Holdings, Inc.

Strong Holiday Season Performance; Momentum Continuing into 2025
Establishes 2025 Outlook; Expects Growth to Continue in Q1 2025

PLANO, Texas, March 28, 2025 (GLOBE NEWSWIRE) -- Katapult Holdings, Inc. (“Katapult” or the “Company”) (NASDAQ: KPLT), an e-commerce-focused financial technology company, today reported its financial results for the fourth quarter ended December 31, 2024.

“We had a great fourth quarter, which included stronger-than-expected gross originations growth and 50% growth in application volume,” said Orlando Zayas, CEO of Katapult. “The fourth quarter holiday season is an incredibly important time for many of our merchant-partners and the Katapult marketplace delivered, including more than 100% year-over-year gross originations growth during the Cyber 5 period in 2024. This growth was driven by a number of initiatives including targeted and co-branded marketing campaigns and the launch of new app features that enhance the customer experience. Given our high repeat customer rate and the incremental sales we’re generating for our merchant-partners, we are confident that retailers, partners and consumers alike understand the value Katapult brings to the table.”

“Prior to the launch of our app, we relied on direct and waterfall merchants to send us consumers and we developed a consistent track record for converting this traffic to the benefit of our merchant-partners. When we launched the Katapult app two years ago, we believed we could transform our operating model from a single-input driven business to a two-sided marketplace with a multidimensional growth engine. Our fourth quarter results demonstrated the progress we are making toward this goal. Customers are engaging more and more frequently with our marketplace, and during the fourth quarter, this led to approximately 61% of our gross originations starting in the Katapult app marketplace. The two-sided Katapult app marketplace, powered by KPay (Katapult Pay (R)), has become a reliable shopping destination for consumers across the US and a growth partner for durable goods merchants. We are excited about our potential and are looking forward to a great 2025.”

Operating Progress: Recent Highlights

  • Successfully transitioning business model to two-sided marketplace and increasing platform velocity

    • ~61% of fourth quarter gross originations started in the Katapult app marketplace, making it the single largest customer referral source

    • Customer satisfaction remained high and Katapult had a Net Promoter Score of 58 as of December 31, 2024

    • 61.5% of gross originations for the fourth quarter of 2024 came from repeat customers1

  • Grew consumer engagement by adding app functionality and features and executing targeted marketing campaigns

    • Lease applications grew 50% year-over-year in the fourth quarter driven by new and existing customers

    • KPay gross originations grew approximately 52% year-over-year in the fourth quarter; 41% of total gross originations were transacted using KPay

    • Launched Metro by T-Mobile(R) (December 2024), Zales(R) (January 2025) and Rooms to Go(R) (February 2025) in the Katapult app marketplace, bringing the total number of merchants in our ecosystem to 33.

  • Strong progress against merchant engagement initiatives

    • Direct and waterfall gross originations, which represented 68% of total fourth quarter originations, grew approximately 44%, excluding the home furnishings and mattress category

    • Continued to expand our waterfall partnerships by onboarding 11 new merchants, including eight that are new to the Katapult app marketplace and three that already had a direct integration with Katapult

    • Together with several merchant-partners, we launched co-branded, co-promoted marketing campaigns that helped drive gross originations during the Cyber 5 period higher by more than 100% compared with the same period of last year

  • Entered new partnerships focused on expanding our applicant pool and providing consumers with more reasons to engage with the Katapult app marketplace