Just Energy Group Inc. Announces the Renewal of Its Normal Course Issuer Bids for Its 5.75% Convertible Subordinated Debentures Due September 30, 2018 and Common Shares

TSX: JE

JE.DB.B

NYSE: JE

FOR IMMEDIATE RELEASE

PRESS RELEASE

JUST ENERGY GROUP INC.
ANNOUNCES THE RENEWAL OF ITS NORMAL COURSE ISSUER BIDS FOR ITS 5.75% CONVERTIBLE SUBORDINATED DEBENTURES DUE SEPTEMBER 30, 2018 AND COMMON SHARES

TORONTO, ONTARIO - - March 15, 2017 - - Just Energy Group Inc. ("Just Energy") (TSX, NYSE: JE), announced today that it has received TSX approval to renew its current normal course issuer bids ("NCIBs") for (i) its 5.75 % convertible, unsecured subordinated debentures due September 30, 2018 (the "Debentures") (JE-DBB.TO) expiring March 16, 2017; and its common share (the "Shares") (TSX/NYSE: JE) expiring March 16, 2017.

All Debentures and all Common Shares purchased under each of the above referenced renewed NCIBs will be cancelled. The following table indicates the principal amount of the Debentures and number of common shares that were outstanding at close of trading February 28, 2017 and that may be purchased during the year starting March 17, 2017 and ending March 16, 2018.

Under each NCIB, Just Energy may purchase Debentures and common shares representing 10% of the outstanding public float at the close of business February 28, 2017, up to the following limits:

Outstanding - Close of Trading -
February 28, 2017

Limit on Purchases
Between March 17, 2017 to March 16, 2018
(Principal Amount)

Total Limit (1)

Daily Limit (2) (3) (4)

(a) $5.75% $100,000,000 Debentures

$9,999,100

$53,754

(b) 146,972,639 Common Shares

9,655,649

77,479

Notes:

  1. Represents 10% of the public float at February 28, 2017.

  2. The average daily trading volume ("ADTV") for the 5.75% Debentures was $215,016 at February 28, 2017.

  3. The ADTV for the Common Shares was 309,917 at February 28, 2017.

In addition to providing shareholder liquidity, Just Energy believes that its common shares trade in a price range which does not adequately reflect the value of such Shares in relation to Just Energy`s business and its current annual $0.50 dividend per Share, and accordingly, Just Energy`s future business prospects. As a result, depending upon future price movements and other factors, Just Energy believes that Just Energy`s Shares represent an attractive investment. In addition to providing debenture holder liquidity, Just Energy believes that the Debentures may trade in a price range which does not adequately reflect the value of such debentures in relation to Just Energy`s business, and accordingly Just Energy`s future business prospects. As a result, depending upon future price movements and other factors, Just Energy believes that Just Energy`s debentures represent an attractive investment and will enable Just Energy to continue to deleverage its balance sheet.