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JPMorgan vs. Bank of America: Which Big Bank Offers Better Value?

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When it comes to banking giants, JPMorgan JPM and Bank of America BAC are often at the top of mind. As two of the most diversified financial institutions in the United States, they offer a broad spectrum of services, including retail banking, investment banking (IB) and wealth management on a global scale.

JPMorgan, the largest U.S. bank by assets, commands a leading position in the IB sector. In contrast, Bank of America—the second-largest by assets—boasts one of the most extensive retail banking networks across the country. Both are considered “too big to fail” under the U.S. banking regulations and are recognized for their strong credit ratings and robust capital positions. Their consistent, growing dividends also make them attractive to income-focused investors.

However, JPM and BAC are highly sensitive to macroeconomic factors such as interest rates, inflation and the Federal Reserve’s monetary policy. While they generally benefit from rising interest rates, current challenges, including looming tariffs and uncertainty around future Fed actions, pose significant headwinds to their performance.

Let’s analyze JPMorgan's and Bank of America's business models to determine which currently presents the stronger investment opportunity.

JPMorgan & Bank of America: Different Approaches for Growth

JPM and BAC are pursuing different strategies to enhance their operations and unlock growth opportunities.

JPMorgan is expanding its reach despite the rise of mobile banking. It plans to open more than 500 new branches by 2027, with 150 already built in 2024. This move will solidify its position as the bank with the largest branch network, covering all 48 U.S. states. The strategy aims to boost market share and seize cross-selling opportunities in cards and auto loans.

JPM is also committed to renovating 1,700 existing locations by 2027 to serve its customers better. Apart from this, in 2021, the company launched its digital retail bank Chase in the U.K. and plans to expand the reach of its digital bank across the European Union countries. JPMorgan is also focused on bolstering the Commercial & Investment Bank (CIB) and Asset & Wealth Management businesses in China.

Further, JPM has been growing through on-bolt acquisitions, both domestic and international. In 2023, the company increased its stake in Brazil's C6 Bank to 46% from 40%, formed a strategic alliance with Cleareye.ai and acquired Aumni and First Republic Bank (a FDIC-assisted deal). These deals, along with several others, are expected to support the bank's plan to diversify revenues and expand the fee income product suite and consumer bank digitally.

In contrast, Bank of America has prioritized organic, domestic growth through a strategic expansion of its physical and digital presence. By 2026, the bank plans to open more than 165 new financial centers in both new and existing markets, reinforcing its commitment to nationwide accessibility. At the same time, it is modernizing its existing locations through an extensive renovation initiative aimed at delivering a consistent, state-of-the-art client experience.

Over the past four years, these upgrades have helped transform financial centers into spaces where clients can interact directly with specialists in a modern, service-focused environment. Coupled with the growing adoption of digital tools such as the Zelle money transfer system and the AI-powered assistant Erica, these initiatives support BAC's ability to enhance digital engagement and cross-sell a range of products, including mortgages, auto loans and credit cards.