JPM Expanding Footprint to Serve Affluent Clients: Buy, Sell or Hold?

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JPMorgan JPM is expanding its affluent banking services by opening 14 new J.P. Morgan Financial Centers across California, Florida, Massachusetts and New York. These new branches, many of which were formerly First Republic Bank locations, bring the total number of such centers to 16. JPM has plans to nearly double the figure by 2026.

Designed to offer a personalized, high-touch experience for affluent clients, these centers feature private meeting spaces and a refined environment. They cater to clients eligible for J.P. Morgan Private Client, offering dedicated support from Senior Private Client Bankers and access to JPMorgan’s full suite of wealth management and banking solutions.

The expansion reflects JPM’s strategy to deliver a premium, relationship-based banking experience that spans personal banking, lending and investment services. In addition to the new centers, the company operates 14 remote offices nationwide, enabling flexible support through Relationship Managers for clients preferring virtual engagements.

This initiative aligns with JPMorgan’s broader effort to tailor its branch network to client needs, combining digital tools, expert guidance and an expansive physical footprint. With these new financial centers, the bank is setting a new standard in serving affluent clients.

JPMorgan boasts the largest branch network in the United States and is the only bank with a physical presence in all 48 contiguous states. Last year, it opened more than 150 new branches and is on track to reach its goal of launching 500 additional locations by 2027. This continued expansion underscores the company’s commitment to nationwide accessibility and its confidence in the enduring value of in-person banking relationships.

JPM’s Net Interest Income (NII) Reliant on Fed’s Rate Path

Given the tariff-related uncertainty, market participants are predicting two to three interest rate cuts in the back half of the year. As such, JPMorgan’s NII is likely to face some “headwind on an exit rate going into next year” as its balance sheet is highly asset-sensitive.

The company’s NII witnessed a five-year (2019-2024) CAGR of 10.1%, mainly driven by the high-interest rate regime since 2022 and the acquisition of First Republic Bank in 2023. The momentum continued in the first quarter of 2025, driven by solid loan and deposit growth and higher revolving balances in Card Services. 

During the Investors Day conference on May 19, JPM’s chief financial officer, Jeremy Barnum, said, “The evolving tariff environment, combined with the preexisting geopolitical tensions, adds significant uncertainty into the economic outlook.” Despite this, he believes the company’s NII could increase by $1 billion this year, but stopped short of making the change in the NII outlook of $94.5 billion (up almost 2% year over year) as it's too early to comprehend the actual impact of various macroeconomic headwinds. Of the total NII, almost $4.5 billion is projected to be generated from Markets NII.

Like JPM, its close peers – Bank of America BAC and Wells Fargo WFC – expect NII to grow this year. Bank of America anticipates NII to jump 6-7% year over year, while Wells Fargo expects the metric to grow 1-3%.