'Public nuisance really just sounds bad': What the $572 million J&J fine means for opioid litigation

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Handicappers looking to estimate costs for drugmakers embroiled in opioid litigation, now have one, possibly anomalous, case for extrapolating predictions.

In the first trial of more than 2,300 opioid cases pending across the U.S., an Oklahoma judge on Monday ordered Johnson & Johnson (JNJ) to pay $572 million for its role in marketing the prescription drugs.

State's attorney Brad Beckworth presents information in the opening statements during the trial of Johnson & Johnson over claims they engaged in deceptive marketing that contributed to the national opioid epidemic at the Cleveland County Courthouse in Norman, Oklahoma, U.S. May 28, 2019.        Chris Landsberger/Pool via REUTERS
State's attorney Brad Beckworth presents opening statements during the trial of Johnson & Johnson over claims they engaged in deceptive marketing that contributed to the national opioid epidemic. Chris Landsberger/Pool via REUTERS

Johnson & Johnson and other opioid marketers, manufacturers, and distributors face 48 similar lawsuits from other states, plus at least 2,277 cases filed by cities, local governments and private parties, consolidated in multidistrict litigation in federal district court for the Northern District of Ohio.

While it may be tempting to use Oklahoma’s more than half-a-billion dollar award as a multiplier for J&J’s potential fallout, the implications of Monday’s judgement are not so straightforward.

Is the opioid crisis a ‘public nuisance’?

For one, the underlying legal theory of public nuisance, successfully waged against J&J in Oklahoma, has more limited application in other jurisdictions. J&J has pledged to appeal the Oklahoma decision, in part based on its position that the judge misapplied public nuisance law. In Ohio, Judge Dan Aaron Polster, who is overseeing the multidistrict litigation and presiding over its first case set for trial, has yet to decide whether the theory will be permitted under Ohio law.

BOSTON, MA - AUGUST 2: Protesters hold signs outside of the Suffolk County Superior Court in Boston on Aug. 2, 2019. Friends and family of opioid overdose victims gathered outside of the steps of the Suffolk County Superior Court while a lawsuit against Purdue Pharma was underway inside. OxyContin maker Purdue Pharma on Friday sought to minimize its role both in the opioid addiction crisis and as a player in the painkiller industry as it asked a Massachusetts judge to dismiss a lawsuit from the state. (Photo by Nic Antaya for The Boston Globe via Getty Images)
Protesters hold signs outside of the Suffolk County Superior Court in Boston on Aug. 2, 2019. Friends and family of opioid overdose victims gathered outside of the steps of the Suffolk County Superior Court while a lawsuit against Purdue Pharma was underway inside. (Photo by Nic Antaya for The Boston Globe via Getty Images)

“In many states, they follow the traditional rules that [public nuisance] has to involve the use of real property, or damage to real property,” University of Kentucky law professor Richard C. Ausness told Yahoo Finance. “Oklahoma’s statute is very loosely written, to put it mildly. So the court sort of felt that it wasn't limited by that property restriction.”

Ausness said he thinks it will be difficult for opioid plaintiffs to successfully wage public nuisance claims in states that follow the traditional approach. A North Dakota court recently declined to permit the theory against Oxycontin manufacturer Purdue Pharma. However, public nuisance claims did move Philip Morris and Reynolds American in 1998 to reach a historic $246 billion global settlement in multidistrict tobacco litigation before cases went to trial.

“We don’t really know what Polster’s view of it is,” Andrew Pollis, a law professor at Case Western University law school, said. The judge is expected to issue a decision on whether the public nuisance and other claims may go forward after arguments on Sept. 5.

Second, damages in Oklahoma were limited to address its single claim of public nuisance and therefore calculated to abate problems stemming from the nuisance: opioid abuse and addiction. Other, untested, legal theories could add to the level of risk for defendants should they be held liable in other cases.