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Jim Cramer on Nike (NKE): “They’ve Lost Their Edge” to On Running

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We recently published a list of Jim Cramer Says We’re Entering a Bear Market and Breaks Down These 10 Stocks. In this article, we are going to take a look at where NIKE, Inc. (NYSE:NKE) stands against other stocks that Jim Cramer discusses.

On Friday, the host of Mad Money opened the show highlighting a new AI company’s IPO. During the discussion, Cramer shared his thoughts on what seemed like an underwhelming IPO and what this indicates about data center demand, as well as additional macro factors that are pushing the stock market lower in recent weeks:

“[Talking about decreased data center demand] When you couple that with the tariffs orchestrated by the president of the United States, you got a stock market that feels like a nuclear winter. In this kind of environment, you don’t need a weatherman to know which way the wind blows. Today the wind blew the radio activity from the Coreweave deal and the auto tariffs and sent it right in your face. Can the fall be wiped off before your portfolio is totally irradiated? You know what? I think we’ll find out next week once the radiation clears. But don’t get too excited. I’m not going to give you a real upbeat thing going here even though it’s supposed to be a nice day tomorrow in the east. You’re not going to feel pretty good after I read this, I’m just trying to tell you straight stuff.”

READ ALSO: Jim Cramer Looked At These 23 Stocks Recently and Was Jim Cramer’s Call Right on These 10 Stocks?

Cramer then pointed to the sudden turn in sentiment against AI and tech, the once market darlings, as another troubling sign:

“For weeks I’ve been telling members of the CNBC investing club that tech’s suspect. We haven’t bought anything until today and nothing at all in tech because we see that the market’s turned against artificial intelligence, robots, autonomous driving, we have eyes. It’s even turned against the chat bots and it’s like nothing’s going to come back.”

The host of Mad Money did not sugarcoat the current environment, and he believes that investors should brace for more pain ahead. Here’s his analysis:

“If you’re a bull you want people to be prepared for everything the president can throw at the worldwide system of free trade, you have to believe that there will be no one left who thinks the tariffs won’t be worse than smooth hauling. That was a horrendous set of tariffs that helped usher in the Great Depression. […] The market’s beginning to believe that the president will stop at nothing to make his points on trade, and he won’t change his mind until all our trading partners are brought to heel. I believe that. And then maybe we bounce. I think some people might say that’s too dire though. As I see it we’re getting closer to the moment where President Trump recognizes the beating that people are actually taking in the stock market, but it’ll take time to get there because stocks have run so much in the last decade. If the decline gets bad enough, he’ll do something. I bet he’ll ease up on the tariff rhetoric. We aren’t there yet though. This is a bad place to be but it is not horrendous that’s the best I can say about it.”